POI Audiences Now Live In The Platform

We’re very excited to announce that you can now build Point-of-Interest (PoI) location-based audiences in the TrueData Mobile Intelligence Platform. This feature is powered by TrueData’s deterministic GPS location graph of over 130MM monthly active US users mapped to over 5.4MM points of interest. This brand new platform feature allows you to unlock powerful mobile signals to scale your growth. … Read More

Mobile Data Primer: Opting Out of Targeted Ads on Mobile

(Cross-posted from Medium) With a targeted ad experience, we are exposed to ads that can directly align with our needs and interests. However, many users remain concerned about the privacy aspects that such targeting implies. At TrueData, we believe consumers should have a choice about what data they share and with whom. This article, a part of our Mobile Data Primer … Read More

Innovative Use Cases of the TrueData SDK

We love working with our hundreds of publishers to uncover novel ways to further extend our technology to solve pain points and drive revenue; user acquisition; data science efforts; and more. This month, we’ve highlighted three use cases where we’ve worked with publishers to leverage our SDK technology to address specific pain points with innovative solutions.   PAIN: “I want … Read More

Mobile Data Primer: The GDPR

If you work anywhere even remotely adjacent to digital data right now, then you have likely heard the letters “GDPR.” Also known as the General Data Protection Regulation, this is a set of European Union (EU) rules around how users’ personal data must be collected, stored, and shared, and it goes into full effect on May 25, 2018. And even … Read More

Mobile Data Primer: Demographic Data

(Cross-posted from Medium) Of all the data sets we’ve talked about in our Mobile Data Primer Series, demographic data (or demo data) is probably the easiest for marketers to understand. Incorporating basic descriptors like age, gender, and language, it is the the foundation of all targeting and tends to be the first kind of data people use when they are … Read More