The Challenge: a top-3 Fantasy Sports App needed to drive app installs. The NFL season was about to start and the campaign had to be turned around in less than a week.
The Approach: TrueData media planners created a custom audience of NFL fans, made up of people who have NFL-related apps installed on their mobile phones.
The Result: The campaign generated an impressive 40% conversion rate in installs, which represented a 22% lift from their control campaigns.
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