The data platform founded on truth and privacy

TrueData is a flexible, privacy-by-design platform for brands and mobile app publishers that delivers the unique combination of audiences, analytics, data onboarding, and consent management. 


The data platform founded on truth and privacy

TrueData is a flexible, privacy-by-design platform for brands and mobile app publishers that delivers the unique combination of audiences, analytics, data onboarding, and consent management. 


The Best Brands In The World Trust The trueData platform

Grow Your Business with TrueData

The TrueData Platform leverages unique, behavioral data sourced from a co-op of 345MM+ mobile devices, 3BN events per day, and 450+ participating apps to deliver real, people-based data that is never inferred, modeled or extrapolated from bots or screens. It is our unwavering dedication to real, quality data at scale.


We believe in mobile data that reflects real people's actions and attributes, that isn't generated by algorithms, and where privacy is respected. We also believe that publishers and marketers alike can drive growth from a transparent and honest data platform.


We work with the broadest set of mobile data types on the market, providing publishers and marketers with a single, privacy-by-design platform for audiences, insights, onboarding, and consent management.

For app publishers, the TrueData Platform provides flexibility and control of their data licensing while protecting the long-term value of data assets and respecting the privacy of the consumer.

For marketers and data scientists, the TrueData Platform delivers a source of unique, fresh, and vetted data across a wide variety of attributes for hyper-accurate digital targeting and unparalleled intelligence, at scale.


 Identity

Increase the lifetime value of your customers by staying tethered to them on mobile. Connect offline and desktop marketing profiles safely and anonymously to mobile devices. Onboard existing audiences to mobile, extend campaigns across devices, and expand targeting options with the largest, most accurate mobile ID graph on the market.


0M
users mapped to anonymized digital identities

Audiences

Get access to anonymous audience profiles from the demographic, interest, and behavioral attributes of real mobile users. Build and test unlimited custom segments and easily distribute to any platform for one simple flat fee. From in-app purchases, to demographic profiles, we have the proprietary data marketers need.


0
targetable deterministic segments

 Location

Every data point on the TrueData Platform represents the location of a real user. We validate the accuracy, privacy, and origin of location signals from across our roster of providers and aggregate it into a single-source connection for you.


0B
Monthly Location Signals

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Digital Marketers

There's no better way to understand your consumers than through the data on their mobile devices – but good data can be hard to find. With the dearth of real mobile data available, publishers have resorted to transcribing desktop data to mobile with wobble-producing models, harvesting data from the fraud-ridden bid stream, and boosting mobile scale with IP-based techniques. And most data platforms lack transparency, are mispriced, and fail to deliver ROI.  

The TrueData Platform is disrupting the industry with better data, better scale, and better value. 
Our meticulously developed partnerships with app publishers provide a stream of real, deterministic data sourced directly from hundreds of participating apps and validated with our truth sets. And with coverage of +50% of US devices, we have incredible scale. All delivered via a SaaS model with fixed, all-you-can-eat pricing – this is TrueData.

Improve Campaign ROAS with TrueData

ACCURATE MOBILE ONBOARDING

Anonymously connect your offline audiences (CRM) to digital audiences with the largest, most accurate mobile ID graph on the market.

UNPARALLELED ANALYTICS

Use your first-party data or ours to uncover unique mobile insights on your customers and competitors.

AUDIENCES THAT DELIVER ROI

Use 3BN mobile events a day across +345MM monthly devices to build custom audience segments and deliver them anywhere.

PRIVACY & CONSENT MANAGEMENT

Our platform is built for the regulatory future, helping your brand’s app with compliance to privacy laws like GDPR, CCPA, and beyond.


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Publishers

Does your company generate data on who is using an app, what they do in the app, or where they are when they use it? Then you are creating a valuable resource that mobile marketers are looking for. Data is a precious resource; you need a partner like TrueData who can generate tremendous value from your data while protecting both its long-term value and consumer privacy. Our platform offers data quality validation and management, privacy and consent management, revenue generation, and user analytics – all through a single SDK integration.

The TrueData Platform delivers:

Control: Maintain the integrity and protect the long-term value of your data via smarter licensing. Automate your data cleansing and processing (ETL) to export anywhere with no engineering investment

Revenue: Generate a safe, immediate, incremental licensing revenue stream from top brand advertisers. TrueData has deals in place with the adtech firms and marketing partners that matter

Privacy: Respect your consumers with a built-in consent management platform for safe, fair, and anonymous data use. TrueData data licensors adhere to a strict set of guidelines

Partnership: Work in a simple platform framework by enabling one connection to manage, visualize, and monetize all of your data via batch, API or seamless SDK integration

Growth: Get unlimited Platform access for a preferred flat rate and build custom cohorts, competitive audiences, and more to help drive better user acquisition, customer retention, targeting, and analytics

One platform to manage and maximize the value of all the data your business generates

DIGITAL AUDIENCE TARGETING & ANALYTICS

Profile your user cohorts (e.g. high LTV) and competitors’ users. Then, test unlimited custom audience segments and distribute to any platform for one simple flat fee.

PRIVACY & CONSENT MANAGEMENT

Use our Consent Management Platform to track user consents in one dashboard to help your app easily comply with GDPR, CCPA, and beyond.

REVENUE FROM YOUR DATA

Generate a safe, immediate, incremental licensing revenue stream from top brand advertisers.

DATA COLLECTION & DISTRIBUTION

Automate your data cleansing and processing and export anywhere with no engineering investment and seamless SDK integration or S2S.


achieve your data management and app consent management goals

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