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We Connect Your Data, Faster

We enable AdTech companies, publishers, and agencies to future-proof their identity resolution and audience activation strategies against cookie deprecation and rising data costs for omnichannel activation.

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TrueData's Omnichannel Identity Graph, Now with Home IP & CTV ID

New linkages added to improve data connectivity, deliver incremental scale, and reduce household fragmentation.

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TrueData's Omnichannel Identity Graph, Now with Home IP & CTV ID

An Identity Resolution Solution That Is Independent & Interoperable

We fully integrate into your technology stack while future-proofing your omnichannel digital identity resolution strategy. Our Identity Resolution Solution will always ensure you have full control of your data.

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First Party Data Strategy & Onboarding, without the Hassle

Activate your offline customer data digitally across any platform and channel. Whether you are looking for a new partner or to scale existing solutions, we are committed to delivering your KPIs and desired outcomes by improving your first party data strategy.

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Audience Marketing Data Delivered to You

Discover new customers and take guesswork out of audience marketing with TrueData’s deterministic audience data. Syndicated and custom audiences built for true omnichannel reach, never using cookies so you are prepared for the future, today.

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Aimee Irwin

TrueData has been a strategic partner in helping us build digital addressability for a post-cookie world. Identity is the foundation of our ecosystem, and we believe data plays a significant role in connecting with customers. TrueData’s assets address our quality and scale needs.

Aimee Irwin

VP Strategy, Experian

Data Strategy Executive

The TrueData team has been an integral partner in our data program for clients. Their data is truly unique in the marketplace, the team is strategic in their approach, and consistently work to deliver strong performance for our clients.

Data Strategy Executive


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TrueData combines our people-based digital identity graph with the most relevant independent identifiers - connecting people and households to digital devices with unmatched accuracy.

Open & Independent
Built on a foundation of open & independent addressability standards, TrueData helps build identity, you own, within your tech stack while enabling connections between every notion or a person/household to any digital media device.
Cookieless by Design
TrueData future proofs digital activation by creating a cookieless digital profile targetable across marketing channels so when the third party cookie does go away you aren’t left scrambling to figure out what to do next.
Omnichannel Reach
Your customer journey isn't limited to one channel, why should your data be limited to one? TrueData enables omnichannel reach to ensure you can reach prospects where they are most likely to convert.
Flexible & Efficient
TrueData’s Solution is designed to be customizable to your needs while improving data cost efficiency so that you can reinvest excess budget to propel further growth.
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monthly location signals


targetable deterministic segments


users mapped to anonymized digital identities


MarTech platform integrations

Discover How Independent Identity Resolution Can Fuel Your Growth

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