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Grow revenue with omnichannel bid enrichment solutions

Increase your advertising revenue and improve CPMs with TrueData's advanced Identity Resolution Platform. Our solution enhances publisher match rates by up to 60%, facilitating revenue growth even as cookies disappear. TrueData enables real-time user identification, augmenting both programmatic and direct sales revenue. Ensure sustainable ad revenue growth and future-proof your strategy with TrueData's innovative technology.

Discuss Your First Party Identity Needs with Our Team

Identify Anonymous Users

Partner with TrueData to identify & monetize previously unknown site visitors without ever using cookies. Recognize both authenticated and unauthenticated visitors in real time via our site pixel. Our identity graph enables you to enrich users with associated IDs and even build intelligent householding with confidence. Drive higher CPMs across programmatic and direct inventory by identifying anonymous users.

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Monetize Programmatic Inventory

Experiencing lost revenue due to cookie deprecation? Gain the necessary identifiers to pass through the bid stream for programmatic monetization by leveraging our Identity Graph. Only ingest necessary data with our real-time identity API. Enrich profiles with additional identifiers like UID 2.0 or ID5.

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Create & Segment Complete User Profiles

Looking for a way to connect and deduplicate users across multiple properties and channels? Gain insights about your users to create complete profiles of your customers. Build unique segments that align with profiled personas and append up to 400+ consumer attributes to your 1st party data. Connect behaviors and converge identity across sites and environments. Align with utmost privacy standards with anonymized IDs and data cleanroom protocols.

Create Connections Across Your User Base

Resources For You

Maximizing Programmatic Revenue with Real-time Deterministic Data Connections
Blog
Maximizing Programmatic Revenue with Real-time Deterministic Data Connections
Maximizing Programmatic Revenue with Real-time Deterministic Data Connections
TrueData Bolsters Omnichannel Identity Graph with Home IP and CTV ID
Blog
TrueData Bolsters Omnichannel Identity Graph with Home IP and CTV ID
TrueData Bolsters Omnichannel Identity Graph with Home IP and CTV ID
TrueData Officially Supports Unified ID 2.0
Blog
TrueData Officially Supports Unified ID 2.0
TrueData Officially Supports Unified ID 2.0

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