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Build A First Party Identity Graph to Grow Revenue

Publishers who monetize content via advertising depend on addressability across environments to support CPM’s and manage inventory yield. With TrueData’s Identity Resolution Platform, publishers can now grow programmatic CPM's and direct sales revenue while future-proofing their ability to drive ad revenue for years to come.

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Increase Firefox & Safari CPM’s on Programmatic Inventory

Lost revenue on Safari and Firefox due to third party cookie deprecation? With TrueData’s cookieless digital identity graph, publishers achieve 40% higher programmatic CPM’s on Safari and Firefox today.

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Accelerate Direct Sales Revenue While Improving Your Data Strategy

Publishers with multiple media channels and large direct sales forces often struggle to unify their first party inventory across sites and apps. This fragmentation leads to lost revenue and lower direct sales efficiency. TrueData’s Identity Resolution Platform unifies publisher inventory by connecting users across all screens making it easier to fill direct sales inventory.

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Optimize CRM Onboarding & Audience Targeting with the Power of First Party Identity

Whether revenue comes from programmatic or direct sales, working with third party onboarding and audience providers results in data latency and costs that can deter advertisers and lower margins. Unlock native first party CRM onboarding for your clients, and ingest third party data directly from TrueData without paying repeated tolls or waiting for 7-days to launch a campaign you’ve already sold.

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Resources For You

TrueData Bolsters Omnichannel Identity Graph with Home IP and CTV ID
Blog
TrueData Bolsters Omnichannel Identity Graph with Home IP and CTV ID
TrueData Strengthens Identity Resolution Platform with Omnichannel Enablement
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TrueData Strengthens Identity Resolution Platform with Omnichannel Enablement
TrueData Officially Supports Unified ID 2.0
Blog
TrueData Officially Supports Unified ID 2.0

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