Publishers who monetize content via advertising depend on addressability across environments to support CPM’s and manage inventory yield. With TrueData’s Identity Resolution Platform, publishers can now grow programmatic CPM's and direct sales revenue while future-proofing their ability to drive ad revenue for years to come.
Discuss Your First Party Identity Needs with Our TeamIncrease Firefox & Safari CPM’s on Programmatic Inventory
Lost revenue on Safari and Firefox due to third party cookie deprecation? With TrueData’s cookieless digital identity graph, publishers achieve 40% higher programmatic CPM’s on Safari and Firefox today.
Discuss Growing Your Programmatic RevenueAccelerate Direct Sales Revenue While Improving Your Data Strategy
Publishers with multiple media channels and large direct sales forces often struggle to unify their first party inventory across sites and apps. This fragmentation leads to lost revenue and lower direct sales efficiency. TrueData’s Identity Resolution Platform unifies publisher inventory by connecting users across all screens making it easier to fill direct sales inventory.
Contact Us To Accelerate Your Direct SalesOptimize CRM Onboarding & Audience Targeting with the Power of First Party Identity
Whether revenue comes from programmatic or direct sales, working with third party onboarding and audience providers results in data latency and costs that can deter advertisers and lower margins. Unlock native first party CRM onboarding for your clients, and ingest third party data directly from TrueData without paying repeated tolls or waiting for 7-days to launch a campaign you’ve already sold.
Consult Our Data Strategy ExpertsIndustry Leaders Trust TrueData
TrueData has been a strategic partner in helping us build digital addressability for a post-cookie world. Identity is the foundation of our ecosystem, and we believe data plays a significant role in connecting with customers. TrueData’s assets address our quality and scale needs.
Aimee Irwin
VP Strategy, Experian
Privacy has been at the core of our business since we opened our doors. Every publisher we onboard goes through a strict privacy audit to ensure that they adhere to best practices and consistently protect users’ data privacy rights. This assures you that all data in the TrueData platform has been scrupulously vetted with a keen eye for privacy. You can feel confident we’ve taken all necessary steps to protect users—and you. Read our statement on privacy here.
Ready To Scale Your Business?
Contact Us To Get Started