Brands Succeed With TrueData

The TrueData Platform gives marketers a competitive advantage as we act as a natural extension of your data science team by providing customer-focused data sets and the resources needed to build audiences that deliver omnichannel growth.

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One log-in grants you access to a flexible segment builder to make big data audience planning very simple and highly effective. Test audiences anywhere you buy media with no technical integration.

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HIT YOUR ROAS GOAL

Our unique combination of deterministic data and machine learning generates an average improvement of 22% in campaign performance where our data is applied.

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BUILD ADVANTAGE WITH FIRST PARTY DATA

We’re built to activate the best data in the world – your first party data. Onboard it to unearth predictive attributes, build competitive benchmarks, and activate your customers anywhere you buy media.

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TAKE CONTROL OF YOUR MARKETING

A lot of marketing strategies and campaigns today lack transparency, particularly in walled gardens. They typically do not share insights into the projected lift of your campaign and lookalike modeling does not provide visibility into the audiences you use in your campaign. TrueData takes a different approach and not only allows you to see the variables used to deliver your high valued audiences but gives you the flexibility to test them anywhere you want.

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Resources For You

The Future of Addressability Survey Report
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The Future of Addressability Survey Report
iOS 14 Survival Guide for Retailers and QSRs
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iOS 14 Survival Guide for Retailers and QSRs
Growing ‘The Bank for Modern Life’
Case study
Growing ‘The Bank for Modern Life’

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