WHY THE BEST BRANDS CHOOSE TRUEDATA

If your business needs to drive growth but doesn't want to compromise on privacy compliance and transparency, it’s time to see what the TrueData Platform can do for you.

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REAL DATA MEANS BETTER OUTCOMES

Most data companies map user attributes or extend limited “seed” data with fancy guesswork. Our
big data comes from the real, reported actions of actual people, every time.

And TrueData is further verified by truth sets, delivering scale, and consistent performance
without models. And if you elect to use our algorithms, high-fidelity big data always produces
better outcomes.

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ONE PLATFORM FOR ALL YOUR NEEDS

TrueData gives both brands and mobile apps a single, comprehensive platform to achieve their marketing goals.

COLLECT OR ONBOARD FIRST PARTY DATADELIVER AUDIENCES ANYWHERE YOU BUY MEDIA

TrueData’s Mobile Identity Graph lets you leverage your customer data by anonymously connecting your users to their mobile devices, unlocking a deeper customer understanding, and extending your retargeting reach to customers on any digital screen.

GET ACTIONABLE CUSTOMER AND MARKET INTELLIGENCEDELIVER AUDIENCES ANYWHERE YOU BUY MEDIA

TrueData provides fully-verified, deterministic customer and marketing data to deepen your understanding of customers, identify growth opportunities, and strengthen loyalty.

DELIVER AUDIENCES ANYWHERE YOU BUY MEDIADELIVER AUDIENCES ANYWHERE YOU BUY MEDIA

Simply give TrueData examples of the customers you’d like to acquire more of, such as your loyal customers, and our algorithms can look into our deep matrix of customer attributes to find more audiences just like them. And with our flexible data licensing model, we offer unlimited impressions and testing to assure you hit your ROAS goals.

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PRIVACY BY DESIGN

TrueData has the most stringent self-imposed vetting process in the industry for gathering data in an industry that surprisingly lacks standardization. We are NAI & IAB members, and adhere to the best practices of the DAA & DMA.

DISCLOSURE
We contractually require our data suppliers’ privacy policies to detail what data types are being collected, and how data will be used and shared.
VETTING
Our compliance team puts all prospective supply and demand partners and their respective data use cases through a diligent privacy review.
OPT-IN
We review partners’ data and collection processes to make sure US data supplied conforms to the CCPA.
OPT-OUT
Consumers can opt out of TrueData as well as every supply partner. All marketing partners must promptly process those.
Read the TrueData Manifesto

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