Audience Marketing Data Delivered to You

Discover new customers and take guesswork out of audience segmentation marketing with TrueData’s deterministic audience data. Syndicated and custom audiences built for true omnichannel reach, never using cookies so you are prepared for the future, today.

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Superior Audience Marketing Data Built for Superior Results

We source our data from a proprietary network of over 950 publishers and validate all data to ensure the most accurate segments. We build audiences from thousands of attributes across…

IN-MARKET

Reach consumers with a qualified propensity to purchase your product or service.

APP OWNERSHIP

Select from 6,000+ apps to reach consumer interests and brand relationships.

PLACE VISITATION

Select customers who have visited specific retail locations in a specific time period.

TRANSACTION

Get the most out of past purchase behavior with product level receipt data.

DEMOGRAPHICS

Segment by age, gender and/or language.

DEVICE CHARACTERISTICS

Choose users of specific mobile device models, manufacturers, carriers, or operating systems.

View 400+ Prebuilt Audience Segments

TRUE OMNICHANNEL REACH ACROSS SOCIAL AND PROGRAMMATIC

Regardless of your activation channel, TrueData’s audience marketing data is easily accessible to ensure you can reach prospects where they are most likely to convert. We deliver audience segments to DSP’s, DMP’s, CDP’s, and Social Platforms seamlessly.

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DETERMINISTICALLY SOURCED, PRECISE MODELING

Improve ROI and take your audience buying strategy to the next level by connecting deterministically sourced data sets amplified with proprietary machine learning. Capture prospective customers based on their propensity to buy with real-time in-market and behave-a-like audience marketing segmentation.

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INTEROPERABILITY WITH CONSISTENT PRICING

The customer journey is more complicated than ever, spanning multiple devices and mediums. TrueData audience marketing data simplifies the buying process by using the most relevant persistent identifiers and only charging one price regardless of activation channel.

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How It Works

With TrueData, achieving your campaign’s KPI is effortless.

  • DEFINE KPI

    Set your campaign goals. Our team of Strategic Experts will provide custom recommendations.

  • BUILD

    Build custom audiences across thousands of attributes or let our machine learning do the work for you.

  • ACTIVATE

    Set your media activation destinations and deliver data with the click of a button.

A major neobank wanted to reach Gen-Z who recently opened a bank account to promote its new credit offering. Working off a recent customer file, TrueData’s machine learning engine identified a hit list of high-propensity targets. The data was then activated across a range of social media channels producing stellar results. TrueData exceeded the client’s KPIs by 36% and even outperformed the lookalike modeling generated by the social networks they ran alongside.

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