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To be the leader in independent identity resolution, offering data enrichment, data activation, and identity resolution solutions to clients focused on data ownership at scale.

TrueData connects people & households to their digital devices across the globe. As a trusted partner of the largest enterprise data companies in the world, TrueData continues to build privacy centric solutions that help clients achieve their addressability goals.



Scott Conine

Chief Executive Officer

Scott brings over 20 years of experience to the CEO role. He’s held executive leadership positions at multiple high-growth companies throughout his career. Prior to joining TrueData, Scott was the COO of Rise Interactive, a data-driven digital marketing agency, where he oversaw the growth of the business from inception to acquisition. Scott earned a B.B.A. in Business Administration from Baylor University.


Jon Durkee

Chief Operating Officer

Jon has spent the past decade focused on business development and partnerships for early-stage technology and data ventures. Prior to joining TrueData, he helped Legendary Entertainment drive digital marketing for other major film and television studios. He also headed BD and partnerships for Fevo, an enterprise ticketing and payment technology, managing clients including the New York Yankees, Live Nation, and Madison Square Garden. Jon has a BA in Mathematics & Economics from Wheaton College.


Nader Salehi

Vice President, Engineering

Nader has over 25 years of experience building scalable cloud-based solutions in the advertising space. Prior to TrueData, he oversaw data pipelines for The Rubicon Project (now Magnite), enabling real time reporting and data processing for over 200 Billion transactions per day. Nader's rich experience also includes: OpenMail, Fox Audience Network, Yahoo!, and Cisco. Nader holds a Master of Science in Computer Sciences from University of Southern California.


Molly Mazza

Chief of Staff

Molly has quickly established herself as an expert in data strategy and customer solutions. Previous to TrueData, she led customer success at Ogury and Tapad, empowering enterprise client growth and designing complex data strategies on a global scale. Molly holds a Bachelor of Business Administration in Marketing from Saint Mary’s College.

Dave Locke

Vice President, Marketing & Sales

Dave has over 10 years of experience building marketing and media teams from the ground up at high-growth organizations in the advertising industry. Prior to TrueData, he was the Director of Programmatic Media at Rise Interactive where he led media buying strategy, technology partnerships, and team operations. Dave holds a Bachelor of Arts in Economics from Denison University.

Dave Berman

Vice President, Product

Dave has over 15 years of product leadership experience in the AdTech space. Prior to TrueData, he led product at DoubleVerify, developing new brand safety and verification products for advertisers. Dave holds a Bachelor of Science in Business Administration, Marketing, and Psychology and an MBA in Marketing and Sales Management from Rochester Institute of Technology.


Elliott Easterling

Elliott co-founded TrueData in 2013 to enable enterprise addressability for the largest ad tech and data companies. Elliott served as CEO until 2022 and continues to focus his energy on projects that positively impact the independent addressability ecosystem. Prior to TrueData, Elliott was founder and CEO of Red Bricks Media, a full-service digital marketing agency which he grew into an INC 500 company with offices in New York, San Francisco, and Hong Kong. Elliott has an MA from UCSD in International Affairs and a BA from Amherst College.

Jodi Sherman Jahic

Jodi, a partner at Aligned Partners, has been investing in early-stage technology companies for 18 years and is a noted wireless technology expert. A meticulous designer of market strategies and a fierce ally of entrepreneurial founders, Jodi is recognized for her thought leadership in go-to-market strategies for early-stage companies. Prior to co-founding Aligned Partners in 2011, Jodi led the wireless sector for Voyager Capital and was co-founder and Managing Director of SCG, a pledge fund headquartered in San Francisco focusing on capital-efficient investments. She holds degrees from Pomona College and Northwestern University, and is co-author of a 2007 book on venture capital investing.

Jorey Ramer

Jorey is founder and CEO Super, a service that provides care and repair for people’s homes. Previously he was founder & SVP Emerging Business at Jumptap, acquired by Millennial Media (NYSE: MM), and the co-founder of two business units and a spin off company of Trilogy Software, one of the world’s largest privately-held software companies. Jorey graduated with a computer science & engineering degree from MIT and is the first-named inventor of over 85 issued US and Korean patents in the area of mobile advertising.

Doug Knopper

Doug has led and advised many of the most successful media technology companies. Most recently, Doug was co-CEO of FreeWheel, the prominent provider of digital television advertising technology, which he co-founded in 2007 and sold to Comcast seven years later. He currently serves on the boards of Magnite, Wurl, Firstlight Media and others.


Ian Sobieski

Ian is the leader of the Band of Angels, a group of high-net worth individuals who were also former officers or founders of many of the high technology companies that made the Silicon Valley famous. Ian has been a founding partner of three Band-related seed venture funds totaling $65M in capital, and a partner at a $120M early stage venture fund. He is currently helping invest the Band Acorn Fund, which backs entrepreneurs who have the strategy of building profitable companies or exiting on the sole investment of the fund. Ian is also a frequent speaker, lecturer, and commentator in entrepreneurship and startup issues in the Silicon Valley and nationally and the author of a dozen technical publications.

George Spencer

George is the founder of Seyen Capital, a Chicago-based venture capital fund. He has been in the venture business since 1990. Recent past exits include Cbeyond, Synchronoss, SPS Commerce, Borderfree, Knightsbridge, and Convio. Current investments include DataCubes, PowerPost, Cybera, Go Health, and Knowledge Hound. He has a BA from Amherst College and an MBA from The Amos Tuck School at Dartmouth College.

Matthew Greitzer

Matt is the co-founder at Actable, a customer data agency. Prior to Actable, he was the Co-CEO of Amnet US, Co-founder and COO of Accordant Media. Prior to co-founding Accordant, Matt was a Vice President at Razorfish where he launched their agency trading desk and ran the global search marketing practice. Matt was named “40 Under 40” by both Crain’s NY Business and DMNews.

Dave Erickson

Dave is the President, CEO, and founder of A VON Innovator Of The Year, he has grown into the largest retail brand of collaboration services on the planet. Prior to, Dave owned and operated companies in the fields of construction, finance, and technology.