First And Third Party Audiences Built For Better Results

Agencies require high-quality data to reach the right users, scale media campaigns, and drive positive ROI. TrueData offers pre-built syndicated segments and completely customizable data sets for omnichannel activation. All first and third party segments are powered by TrueData’s proprietary, cookieless digital identity graph built so agencies can exceed their clients goals faster.

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ACTIVATE FIRST PARTY CRM DATA

Cookies are going away and having a first party data strategy is more important than ever. TrueData’s audience onboarding solution allows agencies to utilize their clients CRM data for digital activation. TrueData seamlessly ingests client CRM data (MAID, HEM, plain text emails) in a privacy safe way and can deliver first party segments, similar look-a-like modeled audiences, or outcome based AI machine learning influenced segments to any DSP or social platform.

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ACTIVATE THIRD PARTY SEGMENTS ACROSS SCREENS

Does your agency find itself having to change its targeting strategy based on each media channel? Are you concerned with scale and data quality? TrueData’s pre-built segments are composed of real, deterministic, data that can be activated anywhere. With multiple data types and a streamlined audience taxonomy, finding the right segment has never been easier.

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CUSTOMIZE AUDIENCE SEGMENTS TO SPECIFIC GOALS

For most agencies, each campaign requires significant planning time and resources to successfully execute complex media campaigns. TrueData’s team of audience experts act as your strategic partner to create custom data-driven audiences using deterministic and modeled behavior so that you can worry about your clients next initiative.

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Resources for you

TrueData Strengthens Identity Resolution Platform with Omnichannel Enablement
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TrueData Strengthens Identity Resolution Platform with Omnichannel Enablement
TrueData Officially Supports Unified ID 2.0
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TrueData Officially Supports Unified ID 2.0
Identity Uncertainty with iOS 15 and Focusing on Real Authenticated Users
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Identity Uncertainty with iOS 15 and Focusing on Real Authenticated Users

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