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TrueData Bolsters Omnichannel Identity Graph with Home IP and CTV ID

TrueData is pleased to announce greater U.S. coverage within its Omnichannel Identity Graph, which now includes CTV ID (IFA’s) and Home IP linkages. This omnichannel support reduces household fragmentation and enables customers to connect over 70% of the U.S. adult population to their digital devices. These connections help customers future-proof their addressability needs by further enabling data connections and targeting without ever using third party cookies.

“TrueData continues to invest in an independent and open future,” says Elliott Easterling, CEO & Co-Founder of TrueData. “Complex customer journeys and a fast-changing identity resolution ecosystem require our customers to use only the most relevant current identifiers. We expanded our Omnichannel Identity Graph to generate more connections while ensuring our customers can better reach their audiences across all screens”.

How do you get the most out of our omnichannel identity graph?

360 Degree Identity Resolution – Resolve all identifiers to household and connected devices within your own environment. Connecting TrueData’s Omnichannel Identity Graph reduces latency and the need to depend on other proprietary ID solutions. The omnichannel graph links Home IP’s, CTV IDs (IFAs), UID2.0, HEMs, MAIDs together in a simple, privacy-first implementation.

Deliver Incremental Data Linkages– Improve audience match rates by over 50% and capture more ad dollars by including CTV ID and Home IP into your existing digital identity graph. Companies looking to enable addressability, based on open identity standards, can easily integrate TrueData’s Omnichannel Identity Graph into their existing technology stack.

Build First & Third Party Audiences– Improve targeting accuracy, omnichannel reach, and ROAS by creating audiences powered by TrueData’s Identity Graph. Customers can onboard their own first party data or activate reliable third party audiences which are now connected to CTV ID’s and Home IP’s.

Make omnichannel identity resolution a priority in 2022 and reach out to TrueData to discuss your identity needs.

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