With the phased deprecation of third-party cookies, publishers who monetize their inventory with programmatic advertising are faced with the challenge of navigating an uncertain landscape. Unauthenticated traffic across browsers, properties, and platforms leads to data fragmentation and missed revenue opportunities.
TrueData, a leader in independent identity resolution, is uniquely positioned to solve publisher monetization challenges. Our cookieless identity API leverages our omnichannel identity graph to deliver accurate resolution in real-time. Publishers can now resolve unauthenticated traffic for programmatic monetization without ever using cookies.
TrueData’s API integration sets a new standard when it comes to speed. In the programmatic ecosystem, every millisecond counts, and TrueData understands this well. With low latency operation, you gain the necessary identifiers to pass through the bid stream for programmatic monetization.
TrueData’s Identity API integration is built on top of our Omnichannel Identity Graph which has 70% of the U.S. population mapped against key identifiers such as HEM, MAID, HOME IP, and CTV ID. With over 3 Billion linkages, this coverage ensures you have the scale necessary to identify anonymous traffic across multiple properties.
TrueData’s API integration comes equipped with secure authentication tokens, ensuring that your data is always protected. This not only instills trust but also safeguards your compliance with stringent data privacy regulations.
Several of the top Comscore 50 publishers leverage TrueData identity solutions to maximize their revenue potential, seeing over a 60% increase in incremental resolved identities for unauthenticated users.
Interested in learning more about our real-time Identity API? Schedule a meeting with our team of experts.
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