Challenge: A top casual gaming app publisher was not reaching its D7 ROAS benchmark with traditional retargeting and lookalike Facebook audiences.
Approach: The TrueData Platform showed that the app’s users were 10-21x more likely to have five competitive apps installed on their device. The TrueData Audience Segment was fed into Facebook and tested against the existing lookalike audience campaign.
Results: The user acquisition team saw a 110% lift in return on advertising spend month over month.
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