Stories of Success: Gaming App Gains 110% Lift in ROAS

Challenge: A top casual gaming app publisher was not reaching its D7 ROAS benchmark with traditional retargeting and lookalike Facebook audiences. 

Approach: The TrueData Platform showed that the app’s users were 10-21x more likely to have five competitive apps installed on their device. The TrueData Audience Segment was fed into Facebook and tested against the existing lookalike audience campaign.

Results: The user acquisition team saw a 110% lift in return on advertising spend month over month.

Increase User Acquisition and ROAS With TrueData Mobile Intelligence