All Posts

Stories of Success: Gaming App Gains 110% Lift in ROAS

Challenge: A top casual gaming app publisher was not reaching its D7 ROAS benchmark with traditional retargeting and lookalike Facebook audiences. 

Approach: The TrueData Platform showed that the app’s users were 10-21x more likely to have five competitive apps installed on their device. The TrueData Audience Segment was fed into Facebook and tested against the existing lookalike audience campaign.

Results: The user acquisition team saw a 110% lift in return on advertising spend month over month.

 

Increase User Acquisition and ROAS With TrueData Mobile Intelligence

RECENT POSTS

TrueData Welcomes Industry Veteran Doug Knopper to Its Board of Directors
Blog
TrueData Welcomes Industry Veteran Doug Knopper to Its Board of Directors
What Identity Resolution Actually Means for AdTech Companies
Blog
What Identity Resolution Actually Means for AdTech Companies
TrueData Officially Supports Unified ID 2.0
Blog
TrueData Officially Supports Unified ID 2.0

Subscribe For Updates