Are you headed to CES in Las Vegas? Schedule a meeting with our team of data experts.

All Posts

Stories of Success: Gaming App Gains 110% Lift in ROAS

Challenge: A top casual gaming app publisher was not reaching its D7 ROAS benchmark with traditional retargeting and lookalike Facebook audiences. 

Approach: The TrueData Platform showed that the app’s users were 10-21x more likely to have five competitive apps installed on their device. The TrueData Audience Segment was fed into Facebook and tested against the existing lookalike audience campaign.

Results: The user acquisition team saw a 110% lift in return on advertising spend month over month.

 

Increase User Acquisition and ROAS With TrueData Mobile Intelligence

RECENT POSTS

The Cookie Is Crumbling, But It’s Not Stale Yet. Will Google Ever Deprecate The Third Party Cookie Completely?
Blog
The Cookie Is Crumbling, But It’s Not Stale Yet. Will Google Ever Deprecate The Third Party Cookie Completely?
The Cookie Is Crumbling, But It’s Not Stale Yet. Will Google Ever Deprecate The Third Party Cookie Completely?
Google’s Delay in Third Party Cookie Deprecation Shouldn’t Stop Identity Innovation
Blog
Google’s Delay in Third Party Cookie Deprecation Shouldn’t Stop Identity Innovation
Google’s Delay in Third Party Cookie Deprecation Shouldn’t Stop Identity Innovation
TrueData Now Delivers Global Identity and Location Data
Blog
TrueData Now Delivers Global Identity and Location Data
TrueData Now Delivers Global Identity and Location Data

Subscribe For Updates