The Challenge: A Fortune 50 retailer wanted to promote awareness of its new online grocery app among a fiercely competitive delivery market.
The Approach: Twine’s TrueData was used to target the retailer’s current customers to entice them to try the grocery service, and was also used to target the “food/drink delivery” category of apps to reach consumers who are heavy adopters to delivery services.
The Result: As a result of exceptional performance that exceeded campaign benchmarks, the client showed their love and increased their investment with Twine by 920%, quarter over quarter. That’s the power of TrueData™.
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