Are you an entertainment marketer that is finding it difficult to hit your KPI targets on OTT?
According to PwC’s annual outlook, combined revenue across the entertainment industry will reach $792.3 billion by 2022 – and OTT is one of the fastest growing sectors. US OTT video revenue reached $20.1 billion in 2017, up 15.2% YoY. And while PwC predicts that growth rates will begin to slow as the market matures, revenue in this area is expected to reach $30.6 billion in 2022.
So, how can you acquire, retain, and grow your audiences across the evolving OTT sector – and create measurable lift from your campaigns? Start by identifying who your competitors’ customers are based on real-world customer behaviors, and understanding your own customers better with deterministic mobile insights you can’t get elsewhere.
With TrueData’s powerful Mobile Intelligence solution, you get access to the largest a complete customer understanding built upon 3Bn events/day across 345MM devices.
EXAMPLE USE CASE: We profiled Netflix, Hulu, and Roku to understand how users of these OTT brands fare against each other and what audience overlaps may exist. Below are a few key insights we discovered, along with actionable opportunities that could help drive acquisition, retention, and growth for each of these entertainment app brands:
INSIGHT: Over half of Netflix’s user base is female, and 2/3 of Hulu’s users also cross over to use to Netflix.
ACTION: Target Netflix’s Hulu app owners with content showcasing female leads to engage and retain the female user base.
INSIGHT: 54% of Roku users watch Netflix, which has a significant user base under 25.
ACTION: Grow this younger audience segment by reaching millennial Netflix viewers with Roku specials for students or grads.
INSIGHT: Hulu skews slightly female, and its largest age segment is between 25 and 44. Plus, 66% of Hulu viewers also watch Netflix.
ACTION: Acquire a larger market share by conquesting middle-aged male Netflix viewers.
What You Get With TrueData:
Subscribe For Updates