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TrueData Unlocks Precision with Household and Person IDs

Enable More Personalized Marketing with Intelligent Householding

In the ever-evolving landscape of data solutions, TrueData is proud to announce the addition of Person and Household ID’s as available identifiers within the TrueData Identity Graph. This significant addition enables businesses to organize and cluster linkages by individual person, or the household they belong to, in an anonymized and privacy-conscious way. 

 

Key Benefits

Cross-Platform Precision: Household ID unlocks a customer’s understanding of user devices that are clustered together across properties and enables targeting across CTV, Mobile, Desktop, or Tablet.

Privacy-First Approach: Household ID offers a more reliable way to understand user behavior without compromising sensitive PII by utilizing verified but anonymized US addresses, HEMs, and consumer data from consented users.

Precision in Audience Building: The integration of Person and Household IDs with offline attributes allows sophisticated audience building and segmentation.

 

Use Cases 

Seamless Omnichannel Strategy: Retarget individual users on desktop or mobile based on their household viewership behavior. Set frequency caps at the person or household level rather than the device level for a better user experience and reduced banner blindness. 

More Personalized Advertising: Personalize messaging and targeting based on a better understanding of individual and household behavior for those sharing the same IP address or streaming devices all while insuring anonymity and privacy of users. 

Improved Attribution and Measurement: Household and Person IDs can help verify and enhance the quality of customer datasets. Using metrics like devices per person or per household, customers utilizing data feeds can reduce overloaded linkages. 

TrueData is proud to continue to offer our customers innovative, privacy-conscious solutions for resolving identity, understanding user behavior, and driving impactful, strategic results. Reach out and schedule a meeting to discuss how TrueData can help you with any of the use cases above or request a demo of our new platform for even greater access to our solutions!

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