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TrueData Promotes Scott Conine to Chief Executive Officer

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TrueData is pleased to announce the promotion of Scott Conine to Chief Executive Officer. He succeeds TrueData Co-founder Elliott Easterling, who will focus on innovation at TrueData and will continue to sit on the organization’s Board of Directors. 

Scott brings over 20 years of experience to his new role. He’s held executive leadership positions at multiple high-growth companies throughout his career. Prior to joining TrueData, Scott was the COO of Rise Interactive, a data-driven digital marketing agency, where he oversaw the growth of the business from inception to acquisition. Scott earned a B.B.A. in Business Administration from Baylor University.

Scott joined TrueData’s executive team in 2019 as Chief Operating Officer. He transformed the organization’s go-to market strategy and hired a world class leadership team to deliver sustainable revenue growth. As CEO, Scott will primarily be responsible for honing the organization’s vision, identifying expansion opportunities, and ensuring TrueData delivers for its customers. 

“Please join me in congratulating Scott on his promotion,” said Elliott Easterling, TrueData Co-founder. “TrueData’s position as the independent leader in identity resolution has never been stronger thanks to the foundations Scott helped build over the last two years. Scott has a unique ability to identify growth opportunities while helping clients focus on their business outcomes. I’m confident his leadership and commitment will lead to limitless success for TrueData.”

“I couldn’t be more excited for this opportunity,” said Scott Conine. “This is a time of great disruption for the advertising industry and TrueData is uniquely positioned to tackle these challenges. I am looking forward to leading TrueData through its next chapter while helping our customers use data to solve their most complex business challenges.” 

Are you interested in meeting TrueData’s new CEO? You can request more information on our upcoming Identity Roadshow to meet in-person or virtually here

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