Looking to reach college students booking spring break travel? Twine’s deterministic and Nielsen-verified age data can reliably get you to people between the ages of 18-24…but who wants to stop there? Creative marketers are always looking for new ways to reach a responsive audience. Enter Twine’s App Install Data, which shows which apps users have on their mobile devices. Buying against these audiences allows you target them not just within apps, as with a traditional media buy, but across apps, wherever they are.
Target these audiences with college and study resource apps or social apps that skew to young adults:
Parents of teenagers and young adults will play a major role in decision-making for travel plans. Each carrier has a family locator apps, which is a great way to reach this audience:
Another creative idea: target 18-24 year-olds that also use budget travel or Euro travel apps:
Are you promoting content or products around March Madness? Use Twine’s App Install Data to get your audience:
Hit your core basketball enthusiast with sport team and basketball focused apps:
Broaden your targeting with general sports apps:
Reach enthusiasts willing to cheer with their wallet:
Fantasy sports apps can be a great way to reach the most ardent sports enthusiasts:
Around tax season both businesses and individuals are looking for help in getting their taxes done. Reaching small businesses is notoriously difficult, but Twine’s App Install Data can help you reach this audience in a new and creative way.
Most of the marketplaces you might use as a customer also have dedicated apps for their service providers, a great way to reach independent business people:
You can also target apps that small business owners use to manage accounting, invoicing, and handling credit cards:
Marketing tools typically used by small businesses are another great way into the audience:
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