TrueData proudly announces that Andrew Kraft, an accomplished industry veteran, has joined our Board of Advisors. With a career spanning pivotal roles in tech, sales, corporate development, and operations, Andrew’s expertise will help TrueData address the evolving identity challenges publishers face in a rapidly shifting digital ecosystem.
“Andrew’s expertise as a strategic advisor in the media space and his deep understanding of the publisher ecosystem make him a vital addition to our advisory board,” said Jon Durkee, COO of TrueData. “His experience will enable us to hone our identity solutions to better support the needs of publishers.”
Andrew’s track record of transformational leadership is unmatched. As President & COO of The Arena Group, he spearheaded the company’s remarkable turnaround, tripling revenue and driving it from unprofitability to double-digit-millions in profit over three years. His strategic vision and operational acumen helped redefine the company’s trajectory, setting new benchmarks for success.
Beyond his role at The Arena Group, Andrew has excelled in roles such as VP of Strategic Partnerships, Global Monetization, and Publisher Exchange at AppNexus, where he developed a nuanced understanding of publishers’ most pressing challenges. His ability to drive growth, foster collaboration, and hold teams accountable has made him a trusted leader and advisor across the media landscape.
“I’m excited to join TrueData as an advisor and collaborate with their talented team,” said Andrew Kraft. “I see immense potential in TrueData’s identity solutions, and I look forward to contributing to their mission of helping publishers succeed in a privacy-first world.”
With Andrew’s guidance, TrueData is positioned to deliver even greater innovation, ensuring publishers thrive in a world of increasing identity resolution complexity and opportunity.
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