Stories of Success: Twine delivers 2,000% lift

The Challenge: A Forbes top-10 delivery-based retail chain was experiencing a 6.1% decline in same-store visits, and sought to drive more in-store traffic via mobile marketing. Via The Trade Desk DSP, the retail chain tested +20 data partners, including Twine.

The Approach: Using data from +450 apps, we provided performance-based audience bundles to accurately target predominantly male mobile users interested in sports and gaming, entertainment, and food delivery.

The Result: Twine generated a conversion rate 2,000% higher than the campaign baseline, and was the #1 performing data partner for the retail chain. That’s the power of TrueData^TM.

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