TrueData is proud to announce a new partnership with Aqfer, a leading provider of big data marketing solutions. The partnership gives Aqfer’s clients and their customers full access to TrueData’s suite of data products, including our Omnichannel Identity Graph and Identity Firehose.
“We’re excited to facilitate open and independent identity resolution through our partnership with Aqfer,” says Jon Durkee, Chief Customer Officer at TrueData. “TrueData built the only interoperable Identity Resolution Solution to help customers future-proof their omnichannel targeting & measurement strategies at a household level. Additions of Home IP & CTV ID expanded our U.S. coverage to over 70% of the adult population, connecting even more people and households to their digital devices.”
“With the acceleration of cross-screen and omni-channel buys, spanning both traditional and digital media, establishing the household-person identity view is essential when aligning those media platforms,” said Sandro Camarao, VP Partnerships at Aqfer. “Creating this household-person identity view is challenging for our clients and their customers. That’s why we are extremely excited to have TrueData provide a speed-to-market solution that empowers them to create their own personalized household-person identity graph backed by TrueData’s household-centric data.”
With TrueData’s identity resolution products at their disposal, Aqfer’s clients and their customers can now:
You can read the full press release here: Aqfer Announces New Partnership With TrueData.
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