Challenge: A top-5 bank wanted to drive new applications for a consumer credit card by reaching people who had competitive financial apps, on-demand delivery apps, and travel/entertainment apps.
Approach: TrueData delivered a set of custom audiences based on users who owned apps in the aforementioned categories, along with rich, demographic mobile data on competitors’ users to further refine the client’s targeting strategy.
Results: By using TrueData segments to reach its desired audiences, the client gained an 18% lift in conversion rates for credit card applications across its campaigns.
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