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TrueData Included in Forrester’s Identity Resolution Landscape, Q4 2023

TrueData Named by Forrester in Identity Resolution Report

TrueData is pleased to announce we’ve been included in Forrester’s Identity Resolution Tools Landscape, Q4 2023 report!

Forrester is a leading global market research company that helps businesses make strategic partner choices and excel in meeting their customer’s needs. It is a privilege to be included in a report to help “understand the value one can expect from an identity resolution vendor, learn how vendors differ, and investigate options based on size and market focus.

Forrester shared their third-party perspective on 22 vendors for “Identity Resolution” (IDR). TrueData was highlighted as a vendor specifically specializing in referential consumer identification, authenticated consumer identification and audience building. 

TrueData’s comprehensive data solutions that connect people and households to their digital devices are powered by an omnichannel digital identity graph built on real-time deterministically sourced data drawn from a variety of validated, deterministic data assets. TrueData’s open & independent approach enables customers to customize the solution to their needs. Learn more about our Identity Graph here or schedule a meeting with our team to learn more.

Forrester states, “identity resolution capabilities are a mandatory investment to support consumer insights and engagement in the immediate term, putting buyers in the position of implementing solutions today that meet current marketing needs but also provide the flexibility to adapt to changing conditions in the future.”

The full Report can be read here (available to Forrester clients and for purchase).

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