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TrueData Launches New Snowflake Native App for Advanced Identity Resolution and Enrichment

TrueData and Snowflake customers can now access the capabilities of TrueData’s Identity Graph in Snowflake thanks to TrueData’s new Snowflake Native App. This means Snowflake customers can enrich first-party data, resolve identities and analyze data all within the app – no data migration required.  

Snowflake, known for its Data Cloud, which is a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance, announced in June that its Snowflake Native App Framework (general availability soon on AWS) was now available for developers to create Snowflake Native Apps in the Data Cloud. Since then, Snowflake Native App listings available through Snowflake Marketplace have more than doubled. Snowflake has once again expanded its Snowflake Native App ecosystem with the addition of TrueData’s Identity Graph. This latest integration promises to revolutionize the way businesses approach identity resolution and enrichment within their Snowflake environment.

A New Way to Access the TrueData Identity Graph

TrueData has been developing independent identity solutions since its founding in 2013, consistently seeking out new ways for customers to efficiently resolve identities, append incremental data sets, or build custom advertising solutions. Now, leveraging the robust infrastructure of Snowflake and TrueData’s Identity Graph, customers are able to use TrueData’s Snowflake Native App within their Snowflake environment to enrich their own customer data and resolve identity data themselves. This solution empowers customers with more control over their approach to identity and over their own data.

Emphasizing the significance of this collaboration, TrueData’s COO, Jon Durkee stated: “By combining Snowflake’s robust infrastructure with TrueData’s advanced identity solutions, we are equipping customers with the tools necessary to drive meaningful outcomes, helping them find their next best customer. This seamless integration unlocks actionable insights and provides a holistic picture of customer behavior across devices, at scale.”

With the powerful Snowflake Native App Framework and TrueData’s track record of delivering comprehensive identity solutions, this partnership is set to provide many data collaboration and analytics benefits for customers:

  • Seamless Data Integration: This solution eliminates the need for data migration, allowing customers to work within a shared Snowflake instance, thus retaining complete ownership of their data while ensuring smooth collaboration and integration.
  • Accelerated Integration Timelines: By enabling customers to perform match operations independently, the app expedites integration timelines, saving valuable time and resources. 
  • Updated Data Feeds: Consistent updates to TrueData’s Identity Graph will be fed into the app to ensure identity data remains up to date, resulting in the highest match rates possible and more accurate data resolution.
  • Comprehensive Capabilities: Customers gain access to a versatile range of capabilities, from data onboarding to merging, resolution, and analytics, all within the familiar Snowflake environment.

Accessing the TrueData Snowflake Native App is Easy 

To activate the TrueData Snowflake Native App, customers can simply get the app from Snowflake Marketplace and install it in their own Snowflake account. For those eager to experience the power of seamless data integration, schedule a meeting with the TrueData team for a personalized demonstration.

Together, TrueData and Snowflake are revolutionizing data collaboration, setting the stage for a new era of data-driven innovation.

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