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POI Audiences Now Live in the Platform

We’re very excited to announce that you can now build Point-of-Interest (PoI) location-based audiences in the TrueData Mobile Intelligence Platform. This feature is powered by TrueData’s deterministic GPS location graph of over 130MM monthly active US users mapped to over 5.4MM points of interest.

This brand new platform feature allows you to unlock powerful mobile signals to scale your growth. Profile or target customers that have been to your locations or your competitors’. Navigate over 1000+ brands and 130+ brand categories.

What makes our location feature different?

Powerful data combinations mean better intelligence and better results.

  • Onboard your first-party CRM data and filter by location-based audiences.
  • Explore app install or demographic data filtered by location-based audiences. 
  • Run our machine learning engine against any and every combination of first-party data and TrueData for audiences we guarantee will deliver growth

What’s most exciting is that all these new features come at the same basic platform pricing.

Request a demo today.

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