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TrueData Partners with Snowflake to Bring Omnichannel Identity Resolution to Snowflake’s Data Marketplace

TrueData is excited to announce a new partnership with Snowflake, the Data Cloud company, providing joint customers with full access to TrueData’s identity data products, including the Omnichannel Identity Graph and Omnichannel Identity Firehose.

“We’re excited to facilitate open and independent identity resolution through our partnership with Snowflake,” said Jon Durkee, Chief Customer Officer at TrueData. “TrueData built the only interoperable Identity Resolution Solution to help customers future-proof their omnichannel targeting & measurement strategies at a household level. Additions of Home IP & CTV ID expanded our U.S. coverage to over 70% of the adult population, connecting even more people and households to their digital devices.”

“Navigating today’s complex data and identity landscape requires forward-thinking partners to accurately connect people and households to their devices,” said David Wells, Data Marketplace, Business Development, Snowflake. “By combining TrueData’s rich omnichannel identity data with Snowflake’s Data Cloud, customers get a more holistic, people-based, view of consumers.”

With TrueDate and Snowflake’s partnership, customers can seamlessly ingest the most adopted independent id’s into existing data ecosystems without building new data pipelines. 

How can you get the most out of our partnership with Snowflake?

Platforms/Data Companies: Build identity resolution, improve audience match rates, and more accurately target consumers by building sophisticated data enabled products. Whether you are looking to deliver incremental scale of existing data sets or add additional omnichannel linkages, TrueData’s solutions can easily integrate into existing technology stacks.

Publishers: Scale addressable inventory and reclaim drops in CPMs by appending identifiers including Unified ID 2.0, CTV ID, and Home IP into first party identity graphs. TrueData delivers the most adopted open linkage standards, resulting in more accessible and biddable ad inventory for publishers.  

Advertisers (Brands/Agencies): Easily match, append, and onboard first-party data to maximize ROAS. Our cookieless approach enables advertisers to accurately profile their customers, target first party audience segments, and measure results at scale.  

Interested in learning more? Reach out to TrueData to discuss your identity needs.

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