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Omnichannel Identity Solutions Featuring CTV IDs

TrueData’s Omnichannel Identity Solutions incorporate CTV linkages so that you can create household-to-person connections on any screen. With access to over 220M CTV IDs, customers can expand audience reach, identify new targeting opportunities, and add incremental scale from new linkages. Our independent & interoperable approach enables addressability and ensures you can maximize the potential of your data sets.

We aim to reduce data fragmentation and enable customers to connect over 70% of the U.S. adult population to their digital devices. These connections help customers future-proof their addressability needs by further enabling data connections and targeting without ever using third-party cookies.

How do you get the most out of our Omnichannel Identity Solutions?

360 Degree Identity Resolution – Resolve all identifiers to household and connected devices within your own environment. Connecting TrueData’s Omnichannel Identity Graph reduces latency and the need to depend on other proprietary ID solutions. The omnichannel graph links Home IP’s, CTV IDs (IFAs), UID2.0, HEMs, MAIDs together in a simple, privacy-first implementation.

Deliver Incremental Data Linkages– Improve audience match rates by over 50% and capture more ad dollars by including identifiers like CTV ID and Home IP into your existing digital identity graph. Companies looking to enable addressability, based on open identity standards, can easily integrate TrueData’s Omnichannel Identity Graph into their existing technology stack.

Build First & Third Party Audiences– Improve targeting accuracy, omnichannel reach, and ROAS by creating audiences powered by TrueData’s Identity Graph. Customers can onboard their own first-party data or activate reliable third-party audiences which are now connected to CTV ID’s.

Make omnichannel identity resolution a priority and reach out to TrueData to discuss your identity needs.

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