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The Only Independent & Interoperable Identity Resolution Platform

A best-in-class cookieless identity resolution platform built from the ground up to drive the results you need - faster. We fully integrate into your technology stack while future-proofing your omnichannel digital data resolution strategy. The addressability market continues to evolve with changes in consumer privacy, big tech platforms, and government regulation. Our identity resolution platform will always ensure you have full control of your data.

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Integrate Our Digital Identity Graph with Ease

Whether it is first or third party media activation, personalized data optimization, or customer analytics, TrueData’s digital identity graph can help improve match rates, reduce lookup latencies, scale media campaigns, and much more. The identity resolution platform is built on real-time deterministically sourced data drawn from a proprietary network of 950+ publishers. We ingest 6+ billion identity events (e.g. registration, authentication, and check-out events) which connect people (or households) to their digital devices. All touchpoints are authenticated and privacy-compliant in order to ensure you are only activating the highest quality data.

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NOW SUPPORTING UID2.0

We demonstrated our commitment to interoperability by becoming one of the first independent data partners to fully integrate The Trade Desk’s UID 2.0. The Identity Resolution Platform will now append 200+ million UID 2.0’s to your data today, further protecting you from the cookieless future.

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NOW STREAMING: CONNECTED TV IDS

Today’s customer journey is complicated, often occurring across multiple devices and locations. Our identity resolution platform helps you harness the power of Connected TV data with 70 million unique CTV IDs. Reach your customers across channels and achieve your goals faster.

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OFFLINE CONSUMER AND HOUSEHOLD GRAPH

You can now convert your offline audience into online customers with offline customer data support. With identifiers tied to Name, Email, Phone Number, Address, and Household ID, our graph can reach over 250 million people in the U.S.. We are committed to privacy compliance and consistently update our capabilities to meet regulatory and industry guidelines.

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THE TIME TO PREPARE FOR THE COOKIELESS FUTURE IS YESTERDAY

While many identity resolution solutions are playing catch up, TrueData has never relied on cookies. We are constantly adding new identifiers and features to the identity resolution platform so that you can future-proof your business and achieve your goals, faster.

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THE PLATFORM TO CONSOLIDATE YOUR DATA STACK

Your goals are unique and you shouldn’t have to settle for a platform that isn’t tailored to your brand’s needs. We built our identity resolution platform with customization and consolidation in mind so that you can worry less about data acquisition and more about your next project. Whether you need one identifier or many, the platform is completely customizable, offering robust digital and offline capabilities in one place.

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WHY CHOOSE TRUEDATA’S IDENTITY RESOLUTION PLATFORM

Independent, & Interoperable

Seven digital ID integrations without reliance on proprietary IDs or cookies

Future Proof

1.5B+ recent U.S. Digital Device <> Hashed Email linkages

Efficient

Robust customizable digital & offline solution in one place

Privacy

Consumer privacy and consent layer supporting all regulatory and industry standards

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A leading US theme park wanted to retarget customers where they spend the majority of their screen time – in-app. The TrueData Platform deterministically matched a CRM file of past park visitors to tens of millions of mobile Ad IDs. The resulting programmatic campaign produced a 47%+ greater lift in response vs existing campaign benchmarks.

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