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Food Delivery App User Acquisition

Challenge

A nationwide leader in food delivery wanted to competitively conquest users of other delivery apps and increase both ordering occasions and market share.

Approach

In order to be smart about which segments perform best, TrueData helped the client test 12 segments ranging from delivery competitors to QSR to lifestyle categories (including parents and business professionals to sports enthusiasts to gamers).

Results

   25% lift in ROAS in 2 months

   Refined targeting strategy

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