A growing DTC healthcare provider, who primarily rely on Facebook, is testing Connected TV to reach potential customers.
TrueData ran a machine learning analysis on its past customers (CRM) and identified audiences who have strong likelihood of purchasing the healthcare products. After 3 weeks of testing machine learning audiences, the brand saw:
75% lower CPA compared to other CTV targeting
Reduced CPA by 17% WoW, while increasing spend 84% on TrueData segments