All Case Study

CTV Targeting Using Machine Learning

Challenge

A growing DTC healthcare provider, who primarily rely on Facebook, is testing Connected TV to reach potential customers.

Approach

TrueData ran a machine learning analysis on its past customers (CRM) and identified audiences who have strong likelihood of purchasing the healthcare products. After 3 weeks of testing machine learning audiences, the brand saw:

Results

75% lower CPA compared to other CTV targeting

Reduced CPA by 17% WoW, while increasing spend 84% on TrueData segments

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