ACTIONABLE INTELLIGENCE

Most companies have data gaps that limit their ability to understand both their ideal customer and the competition. They rely on tools that are a mix of low-fidelity offline data, modeled data, or surveys. TrueData fills in the critical knowledge gaps with big mobile data.

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A MOBILE LENS FOR CUSTOMER UNDERSTANDING

The TrueData Platform generates intelligence that is mobile-first and produces actionable insights most brands never imagined possible. Our rich data can tell you...

THE APPS USERS OWN AND THE BRANDS THEY DO BUSINESS WITH

THE COMMERCIAL POINTS OF INTEREST USERS VISIT

KEY DEMOGRAPHIC DATA, INCLUDING AGE, GENDER, AND LANGUAGE

USERS’ MOBILE DEVICES AND CARRIERS

IOT DEVICES USERS OWN

Decode Your Customer DNA
KNOW YOUR COMPETITION
With TrueData’s Intelligence, you can find out what’s really going on with your competitive set. Profile users of competitive apps or visitors to retail locations to find out how they differ from your customers.
TAKE ACTION
With TrueData’s Mobile Intelligence you can seamlessly build and activate a plan to target users in ways that you have never before. Our insights drive better targeting decisions, that leads to better ROI on your marketing spend.

HOW IT WORKS

With TrueData, compiling and using mobile intelligence is remarkably easy. Once you get credentials, the TrueData Platform allows you to immediately begin developing and profiling audiences.

  • 1. DEFINE

    Search or navigate across thousands of deterministic attributes or securely upload a file of your own users to profile.

  • 2. MATCH & PROFILE

    Quickly, accurately, and anonymously match and profile each audience you define to attributes in our big data set.

  • 3. ANALYZE

    Analyze each audience in the platform or download data for your own analysis and modeling.

A top casual gaming app publisher was struggling to reach its day 7 ROAS goals with traditional retargeting. The TrueData Platform unearthed that the app’s users were 10-21x more likely to have 5 competitive apps installed on their device. Activating these insight-derived TrueData audiences, the team saw a 110% lift in ROAS.

Unlimited Access To Insights For Free

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