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All Case Study

Boost ROAS for a Gaming App

Boost-ROAS-for-a-Gaming-App

Challenge

A top casual gaming app publisher was not reaching its D7 ROAS benchmark with traditional retargeting and lookalike Facebook audiences.

Approach

The TrueData Platform showed that the app’s users were 10-21x more likely to have 5 competitive apps installed on their device. Feed TrueData Audiences into Facebook and tested against the existing lookalike audience campaign.

Results

110% lift in ROAS MoM

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