Increase your advertising revenue and improve CPMs with TrueData's advanced Identity Resolution Platform. Our solution enhances publisher match rates by up to 60%, facilitating revenue growth even as cookies disappear. TrueData enables real-time user identification, augmenting both programmatic and direct sales revenue. Ensure sustainable ad revenue growth and future-proof your strategy with TrueData's innovative technology.
Discuss Your First Party Identity Needs with Our TeamIdentify Anonymous Users
Partner with TrueData to identify & monetize previously unknown site visitors without ever using cookies. Recognize both authenticated and unauthenticated visitors in real time via our site pixel. Our identity graph enables you to enrich users with associated IDs and even build intelligent householding with confidence. Drive higher CPMs across programmatic and direct inventory by identifying anonymous users.
Consult Our Data Strategy ExpertsMonetize Programmatic Inventory
Experiencing lost revenue due to cookie deprecation? Gain the necessary identifiers to pass through the bid stream for programmatic monetization by leveraging our Identity Graph. Only ingest necessary data with our real-time identity API. Enrich profiles with additional identifiers like UID 2.0 or ID5.
Discuss Growing Your Programmatic RevenueCreate & Segment Complete User Profiles
Looking for a way to connect and deduplicate users across multiple properties and channels? Gain insights about your users to create complete profiles of your customers. Build unique segments that align with profiled personas and append up to 400+ consumer attributes to your 1st party data. Connect behaviors and converge identity across sites and environments. Align with utmost privacy standards with anonymized IDs and data cleanroom protocols.
Create Connections Across Your User BaseIndustry Leaders Trust TrueData
TrueData has been a strategic partner in helping us build digital addressability for a post-cookie world. Identity is the foundation of our ecosystem, and we believe data plays a significant role in connecting with customers. TrueData’s assets address our quality and scale needs.
Aimee Irwin
VP Strategy, Experian
Privacy has been at the core of our business since we opened our doors. Every publisher we onboard goes through a strict privacy audit to ensure that they adhere to best practices and consistently protect users’ data privacy rights. This assures you that all data in the TrueData platform has been scrupulously vetted with a keen eye for privacy. You can feel confident we’ve taken all necessary steps to protect users—and you. Read our statement on privacy here.
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