Discover new customers and take guesswork out of audience segmentation marketing with TrueData’s deterministic audience data. Syndicated and custom audiences built for true omnichannel reach, never using cookies so you are prepared for the future, today.
Request Audience SegmentsWe source our data from a proprietary network of over 950 publishers and validate all data to ensure the most accurate segments. We build audiences from thousands of attributes across…
IN-MARKET
Reach consumers with a qualified propensity to purchase your product or service.
APP OWNERSHIP
Select from 6,000+ apps to reach consumer interests and brand relationships.
PLACE VISITATION
Select customers who have visited specific retail locations in a specific time period.
TRANSACTION
Get the most out of past purchase behavior with product level receipt data.
DEMOGRAPHICS
Segment by age, gender and/or language.
DEVICE CHARACTERISTICS
Choose users of specific mobile device models, manufacturers, carriers, or operating systems.
TRUE OMNICHANNEL REACH ACROSS SOCIAL AND PROGRAMMATIC
Regardless of your activation channel, TrueData’s audience marketing data is easily accessible to ensure you can reach prospects where they are most likely to convert. We deliver audience segments to DSP’s, DMP’s, CDP’s, and Social Platforms seamlessly.
Schedule An Audience ConsultationDETERMINISTICALLY SOURCED, PRECISE MODELING
Improve ROI and take your audience buying strategy to the next level by connecting deterministically sourced data sets amplified with proprietary machine learning. Capture prospective customers based on their propensity to buy with real-time in-market and behave-a-like audience marketing segmentation.
Request Audience SegmentsINTEROPERABILITY WITH CONSISTENT PRICING
The customer journey is more complicated than ever, spanning multiple devices and mediums. TrueData audience marketing data simplifies the buying process by using the most relevant persistent identifiers and only charging one price regardless of activation channel.
Discuss Your Audience Marketing DataWith TrueData, achieving your campaign’s KPI is effortless.
DEFINE KPI
BUILD
ACTIVATE
A major neobank wanted to reach Gen-Z who recently opened a bank account to promote its new credit offering. Working off a recent customer file, TrueData’s machine learning engine identified a hit list of high-propensity targets. The data was then activated across a range of social media channels producing stellar results. TrueData exceeded the client’s KPIs by 36% and even outperformed the lookalike modeling generated by the social networks they ran alongside.
Privacy has been at the core of our business since we opened our doors. Every publisher we onboard goes through a strict privacy audit to ensure that they adhere to best practices and consistently protect users’ data privacy rights. This assures you that all data in the TrueData platform has been scrupulously vetted with a keen eye for privacy. You can feel confident we’ve taken all necessary steps to protect users—and you. Read our statement on privacy here.
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