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All Case Study

A Hit with Frequent Travelers

A-Hit-with-Frequent-Travelers

Challenge

A top 5 U.S. airline wanted to drive engagement and flight bookings by pushing customers to flight searches on their mobile app & website.

Approach

TrueData delivered an audience of app users that corresponded with frequent travelers based on GPS airport visitation data.

Results

   Lower booking CPA for 40% than the existing client benchmark

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