Agencies require high-quality data to reach the right users, scale media campaigns, and drive positive ROI. TrueData offers pre-built syndicated segments and completely customizable data sets for omnichannel activation. All first and third party segments are powered by TrueData’s proprietary, cookieless digital identity graph built so agencies can exceed their clients goals faster.
Set Up A Meeting To Learn MoreREFINE YOUR CTV AUDIENCE ACTIVATION STRATEGY
Target viewers of TV or Movies based on streaming platform, content genre or even the specific show or movie watched. Retarget individual users on desktop or mobile based on their household’s CTV viewership behavior. Utilize our Household and Person IDs to set frequency caps at the household or person level rather than the device level for a better user experience.
Take CTV strategy to the next levelUTILIZE DETERMINISTIC 3RD PARTY AUDIENCE SEGMENTS
Reach your unique audience with demographic, device characteristics, transaction, app install, CTV viewership, and multisignal audiences! We simplify cross-device targeting using relevant & persistent identifiers and only charge one price regardless of the activation channel. Painlessly distribute created segments to any addressable media endpoint across Social, Display, Mobile, Social, and OTT/CTV.
Check out our Audience TaxonomyBUILD IN-HOUSE IDENTITY
Connect to TrueData’s Omnichannel Identity Graph via batch delivery, real-time API integration or our Snowflake Native app. Use our AI-enabled solution to match your client’s 1st-party data against the graph, resolve identities and enrich with additional cookieless identifiers like UID2.0, CTV ID, Household or Person ID, and more. Protect client ownership of data, ensure privacy compliance, and increase audience scale without compromising focused targeting.
Effortlessly link your audience to their devices for targetingAgencies and Brands Trust TrueData
The TrueData team has been an integral partner in our data program for clients. Their data is truly unique in the marketplace, the team is strategic in their approach, and consistently work to deliver strong performance for our clients.
Data Strategy Executive
Zenith
Privacy has been at the core of our business since we opened our doors. Every publisher we onboard goes through a strict privacy audit to ensure that they adhere to best practices and consistently protect users’ data privacy rights. This assures you that all data in the TrueData platform has been scrupulously vetted with a keen eye for privacy. You can feel confident we’ve taken all necessary steps to protect users—and you. Read our statement on privacy here.
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