TrueData Strengthens Identity Resolution Platform with Omnichannel Enablement

TrueData is pleased to announce greater omnichannel enablement within its Identity Resolution Platform, which now includes UID 2.0, CTV ID, and Home IP linkages. This new omnichannel support enables customers to connect people and households to their digital devices independent of device or browser. These connections help customers future-proof their addressability needs by further enabling data connections and targeting without ever using third party cookies.

“TrueData continues to invest in an independent and open future,” says Elliott Easterling, CEO & Co-Founder of TrueData. “Complex customer journeys and a fast-changing identity resolution ecosystem require our customers to use only the most relevant current identifiers. We expanded our Identity Resolution Platform to generate more connections while ensuring our customers can better reach their audiences across all screens”.

How Do You Get the Most Out of our Omnichannel Identity Graph?

Brands & Agencies – Improve targeting accuracy, omnichannel reach, and ROAS by activating TrueData audiences which are now connected to Unified ID 2.0’s, CTV ID’s, and Home IP’s. Media buyers can also onboard first party data through TrueData’s platform and realize greater omnichannel prospecting reach without reliance on cookies.

AdTech & MarTech – Improve audience match rates and capture more ad dollars by including Unified ID 2.0, CTV ID, and Home IP into their digital identity graph. AdTech & MarTech companies looking to enable addressability, based on open identity standards, can easily integrate TrueData’s Identity Resolution Platform into their technology stack.

Publishers – Scale addressable inventory and reclaim drops in CPMs by appending identifiers including Unified ID 2.0, CTV ID, and Home IP into first party identity graphs. TrueData delivers the most adopted open linkage standards, resulting in more accessible and bidable ad inventory for publishers.

Brands, Marketers and Publishers looking for effective and actionable ways to solve their addressability challenges can reach out to TrueData to discuss their identity needs.

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TrueData Officially Supports Unified ID 2.0