The Right Identity Solution to Unlock Growth

Every day, it is harder to target, measure, or monetize customers or audiences with the Identity tools you have today. Enabling addressability across every device should be easier. That is why we built TrueData ID, a privacy-first identity graph, seamlessly delivered by the TrueData Platform.

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Easily Connect People & Households to Devices at Scale

The TrueData Identity Graph is built on 100% deterministic data drawn daily from a proprietary network of 950+ publishers. We ingest connection touchpoints (e.g. registration, authentication, and check-out events) of people (or households) to their digital devices. The connections are validated and refined by a proprietary algorithm to ensure precise connections.

Match Your Data Today

CONNECT YOUR FIRST PARTY DATA

As cookies and MAIDs fade away, brands will have to reinvent MarTech stacks or risk becoming dependent on walled gardens for addressability. With the TrueData Platform, you can connect your customers to all their digital devices and future-proof addressable targeting and attribution.

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EARN MORE FROM YOUR AD INVENTORY

Publishers have significant revenue risk in the absence of cookies or MAIDs. With the TrueData platform, publishers can boost CPMs by preserving audience targeting for direct or programmatic sales, or by appending bid-requests with popular IDs (e.g. TTD ID 2.0).

Preserve Your Revenue Today

SCALE AND FUTURE-PROOF YOUR IDENTITY PRODUCTS

Enterprises like DSPs, DMPs, or other data companies are too reliant on cookies & MAIDs and will have revenue risk as they lose addressable backbones. Install the TrueData ID Graph to future proof data assets, match data more quickly, and build a proprietary ID solution.

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THE EASIEST WAY TO ACTIVATE OR APPEND DIGITAL IDENTIFIERS TO CUSTOMER DATA

Onboarding or appending digital identifiers to your data shouldn’t be so hard. In the TrueData Platform, you can upload customer data (e.g. anonymized/hashed emails, MAIDs, or Home IP addresses) with one-click. We’ll automatically match it to other digital IDs which you can activate immediately across OTT/CTV, social, mobile, DSPs, etc. Additionally, we can deliver a file of appended devices for you to ingest back into your data warehouse.

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INSTALL THE FULL ID GRAPH TO TAKE BACK CONTROL

Why is working with identity data companies so cumbersome and rigid? If you have data science chops and want the freedom of owning your own ID graph, you can install the ready-to-use graph in your data warehouse or get a raw signal feed of event level data to build your own notion of identity.

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WHY CHOOSE THE TRUEDATA ID

We source our data from a proprietary network of over 950+ mobile publishers and discard data that does not meet our verification standards. You can build audiences from thousands of attributes across...

QUALITY

100% deterministic data verified by two-factor authentication & truth sets

SCALE

1.3B+ recent U.S. Digital Device <> Hashed Email linkages

PRIVACY

Consumer privacy and consent layer supporting all regulatory and industry standards

FLEXIBILITY

Tailor the ID Graph to your business needs without proprietary IDs

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A leading US theme park wanted to retarget customers where they spend the majority of their screen time – in-app. The TrueData Platform deterministically matched a CRM file of past park visitors to tens of millions of mobile Ad IDs. The resulting programmatic campaign produced a 47%+ greater lift in response vs existing campaign benchmarks.

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