Data-as-a-Service For Better Testing And Targeting
For a decade, companies have been buying audiences the same way: selecting attributes that seem like they would drive the right outcomes, spending tens of thousands of dollars in media and data, and then being disappointed by how few audiences actually work.
Our solution is superior because we take the guesswork out of audience selection and make testing truly affordable. TrueData makes audience selection easier and more effective by using your first-party data to seed our audience recommendation engine. We also give you unlimited impressions to serve for a simple platform rate—that encourages testing and gets you to growth a lot faster.
An Easier Way to Find Data That Works
Control Your Data Costs
With traditional CPM-based pricing models, trying new audience segments and types of data can be expensive and ineffective. But with TrueData’s innovative all-you-can-eat model, you pay one flat price to try new segments, run tests, and find what works without driving up costs. That means more predictability for your budget - and better ROI for your campaigns. Choose from thousands of different audiences:
- App Ownership: Select from 6,000+ apps to reach consumer interests and brand relationships
- Demographics: Sort by age, gender (optimized by Experian), and/or language
- Device Characteristics: Choose users of specific mobile device models, manufacturers, carriers, or operating systems
- Place Visitation Data: Select customers who have visited specific retail locations in a specific time period.
Are You Stretched Too Thin To Test New Data?
Data Where You Need It
TrueData’s audiences are 100% mobile-sourced—but they can be easily activated omnichannel, making our platform ideal for any digital campaign. We start with mobile, but you decide where to activate our data and run your ads: desktop, mobile, social, OTT/CTV, martech platforms, and more.