Introducing: Twine’s Audience Intelligence Reports

Combining cutting-edge data science with TrueDataTM, Twine’s research-grade mobile data, our fully customizable Audience Intelligence Reports (AIRs) help marketers uncover deep, actionable insights about their users and competitors, as well as potential partners. With a Twine AIR, marketers can: Analyze a customer file against multiple customer or competitor segments Generate specific targeting segments to drive better ROAS Measure any media … Read More

Fall Campaign Planner: Reach Holiday Entertainers Ready to Celebrate

Party planners are on the lookout for event prep ideas, decor tips, and tasty recipes to help them throw their best bashes this season. And because inspiration increasingly comes from their mobile devices, holiday hosts typically rely on a combination of mobile apps to bring their visions to life. If you are a CPG or consumer brand trying to reach … Read More

Fall Campaign Planner: Snag Black Friday & Cyber Monday Retail Shoppers

Last year more than 174 million Americans did their shopping between Black Friday and Cyber Monday, spending over $58 billion on a combination of online and in-store purchases. And while mobile shopping is at an all-time high, research by the NRR reveals that about 60% of holiday consumers say it’s the shopping experience that matters: they’re looking for special events … Read More

Tapad Partners with Twine Data to Bring Portable CRM Onboarding Capabilities to Its Best-In-Class Cross Device Solution

Marketers Can Now Harness The Tapad Graph In Concert With Twine’s Vetted, Verified TrueData™ Identity Graph. Los Angeles and New York – August 2, 2018 – Tapad, the company reinventing personalization for the modern marketer, today announced that it is partnering with mobile data leader Twine Data to bring Twine’s hundreds of millions of deterministic mobile identity connections to The … Read More

Campaign Planner: Cord Cutters

The number of homes without any cable service has more than tripled in the past couple of years. And mobile is at the center of that. Why get a cable subscription when you can stream the content you want straight to your phone or tablet, or cast it from there to your TV? As this market evolves, competition for the … Read More

Campaign Planner: Summer Travel & Outdoor Adventures

Summer is the time to pack up the car, hop in a plane, and see the world. Last year 40% of digital travel sales—over $75B—came from mobile devices, and that number is only growing. Interestingly, smartphones drive 80% of that. You can use Twine’s app install data to reach travelers, and for an extra ROI punch you can use our … Read More

Campaign Planner: Back To School

No matter how old we get, April makes us turn our mind to the last days of school. But our team has been out talking to marketers, and planning for Back To School is already underway! Last year families spent an average of $687 each getting new clothes and supplies for their students. Twine’s App Install data gives you some … Read More

Moms, Dads, Grads, And More: Targeting Ideas For Your Seasonal Campaigns

Are you planning marketing campaigns for the spring and summer? Looking to expand your reach beyond the usual demographic categories? At Twine, we’re excited about the unique targeting opportunities made possible by our App Install Data. An App Install Profile is a snapshot of the complete set of apps a user has on their mobile device; unlike a traditional mobile … Read More

Mobile Data Primer: The GDPR

If you work anywhere even remotely adjacent to digital data right now, then you have likely heard the letters “GDPR.” Also known as the General Data Protection Regulation, this is a set of European Union (EU) rules around how users’ personal data must be collected, stored, and shared, and it goes into full effect on May 25, 2018. And even … Read More