Stories of Success: Custom Audiences Cut Top-10 Retailer’s CPA by 50%

Challenge: A top-10 retailer wanted to identify and target customers with competitor apps downloaded. Approach: The retailer used the TrueData Platform to analyze other apps that indexed highly against the retailer’s app. Our platform revealed that the “DIY” segment was pronounced across both the retailer and competitor apps. Armed with this intelligence, the client immediately implemented this segment into their … Read More

The Power of GPS Location + App Behavioral Data: Petsmart vs Petco vs Chewy

To see just how powerful the combination of demographic, app ownership, and location data can be, we profiled the app owners of online pet supply retailer Chewy against store visitors of its parent company, Petsmart, and competitor, Petco to see what we could uncover about the shopping behavior of mobile consumers versus in-store customers. Here’s what we found: Age Insights: … Read More

Stories of Success: Gaming App Gains 110% Lift in ROAS

Challenge: A top casual gaming app publisher was not reaching its D7 ROAS benchmark with traditional retargeting and lookalike Facebook audiences.  Approach: The TrueData Platform showed that the app’s users were 10-21x more likely to have five competitive apps installed on their device. The TrueData Audience Segment was fed into Facebook and tested against the existing lookalike audience campaign. Results: … Read More

Stories of Success: 18% Lift Delivered for Top-5 National Bank

Challenge: A top-5 bank wanted to drive new applications for a consumer credit card by reaching people who had competitive financial apps, on-demand delivery apps, and travel/entertainment apps.  Approach: TrueData delivered a set of custom audiences based on users who owned apps in the aforementioned categories, along with rich, demographic mobile data on competitors’ users to further refine the client’s … Read More

Market Research: Mobile Intelligence For Three Top Insurance Companies

We believe that the best way to reach your customers is through their mobile devices. So for this month’s market research, we have profiled major insurer, Allstate, against two of its biggest competitors, Progressive and State Farm, to explore how mobile intelligence could inform opportunities for Allstate to competitively conquest customers from its two rivals. The Competitive Landscape  According to … Read More

June Spotlight: Entertainment Marketing

Are you an entertainment marketer that is finding it difficult to hit your KPI targets on OTT? According to PwC’s annual outlook, combined revenue across the entertainment industry will reach $792.3 billion by 2022 – and OTT is one of the fastest growing sectors. US OTT video revenue reached $20.1 billion in 2017, up 15.2% YoY. And while PwC predicts … Read More

TrueData Market Research: We Profiled Five Summer Activities Apps

Now that we’ve entered the best season of the year – summer – we thought it would be a good time to see how people are using their mobile devices for summer activities. We profiled five summer activity-related apps: Chimani National Parks,, Disneyland, Fandango, and Google Trips to see what our mobile intelligence reveals about what folks do for … Read More

Mobile Data Primer: Opting Out of Targeted Ads on Mobile

(Cross-posted from Medium) With a targeted ad experience, we are exposed to ads that can directly align with our needs and interests. However, many users remain concerned about the privacy aspects that such targeting implies. At TrueData, we believe consumers should have a choice about what data they share and with whom. This article, a part of our Mobile Data Primer … Read More

Innovative Use Cases of the TrueData SDK

We love working with our hundreds of publishers to uncover novel ways to further extend our technology to solve pain points and drive revenue; user acquisition; data science efforts; and more. This month, we’ve highlighted three use cases where we’ve worked with publishers to leverage our SDK technology to address specific pain points with innovative solutions.   PAIN: “I want … Read More

TrueData Market Research: We Profiled Six Mom-Related Apps

Mother’s Day is almost here, so we decided to shed some light on how moms use their mobile devices for child development, entertainment, and family management tasks. We profiled six apps popular with moms – The Children’s Place (Retailer), PBS Kids Video, Kinedu (Child Development), Baby Pics, Cozi (Family Organizer), and Verizon Smart Family (Family Locator) – to see what … Read More