Mobile Data Primer: Opting Out of Targeted Ads on Mobile

(Cross-posted from Medium) With a targeted ad experience, we are exposed to ads that can directly align with our needs and interests. However, many users remain concerned about the privacy aspects that such targeting implies. At TrueData, we believe consumers should have a choice about what data they share and with whom. This article, a part of our Mobile Data Primer … Read More

Innovative Use Cases of the TrueData SDK

We love working with our hundreds of publishers to uncover novel ways to further extend our technology to solve pain points and drive revenue; user acquisition; data science efforts; and more. This month, we’ve highlighted three use cases where we’ve worked with publishers to leverage our SDK technology to address specific pain points with innovative solutions.   PAIN: “I want … Read More

TrueData Market Research: We Profiled Six Mom-Related Apps

Mother’s Day is almost here, so we decided to shed some light on how moms use their mobile devices for child development, entertainment, and family management tasks. We profiled six apps popular with moms – The Children’s Place (Retailer), PBS Kids Video, Kinedu (Child Development), Baby Pics, Cozi (Family Organizer), and Verizon Smart Family (Family Locator) – to see what … Read More

TrueData Market Research: We Profiled Five Top Home Improvement/DIY Apps

In the spirit of Spring, we thought we’d shed some light on how mobile customers engaged with some of the most iconic springtime activities: home improvement, DIY projects, decorating, and gardening. So we profiled four top apps that center around these activities – Home Depot, Michaels, Groupon and Houzz – to see what our TrueData analysis could reveal about these … Read More

What Does Truth Mean to You? Here is What it Means to Us.

Our vision is to be the arbiter of Truth in Data, and our new name, TrueData, fully reflects that vision. Truth may mean a lot of different things to different people, but here is what it means to us.   Truth in Data There are a lot of ways to build digital data sets. Most data companies cut corners, and … Read More

Stories of Success: App Scores 22% Lift In Installs

The Challenge: a top-3 Fantasy Sports App needed to drive app installs. The NFL season was about to start and the campaign had to be turned around in less than a week. The Approach: TrueData media planners created a custom audience of NFL fans, made up of people who have NFL-related apps installed on their mobile phones. The Result: The … Read More

TrueData Market Research: TrueData Profiles 5 Top Basketball Apps

We concluded that not all basketball fans are created equal, and came across some real surprises in our TrueData analysis. Can you guess which app has the highest ratio of female users? Or how about which app has the highest number of users who speak a language other than English or Spanish? Check out some of our findings below: DraftKings … Read More

What’s New At TrueData: Fall In Love With Our Newest Mobile Intelligence Platform

As if understanding the true mobile behaviors, demographics, and psychographics of your users wasn’t enough of a reason to adore our Mobile Intelligence Platform, we’ve released a new feature that allows you to download the top 1,000 apps your users have installed most. How did we do it? We combined cutting-edge data science with TrueData, Twine’s research-grade mobile data, to … Read More

Stories of Success: It’s Love At First Bite, Twine Earns 920% QoQ Investment

The Challenge: A Fortune 50 retailer wanted to promote awareness of its new online grocery app among a fiercely competitive delivery market. The Approach: Twine’s TrueData was used to target the retailer’s current customers to entice them to try the grocery service, and was also used to target the “food/drink delivery” category of apps to reach consumers who are heavy … Read More

Stories of Success: Be Still Our Hearts, Twine Delivers Double-Digit Lift

The Challenge: A top-3 national broadcast network had its heart set on reaching two distinct segments, Cord Cutters and Traditional Cable Subscribers, in order to upsell and cross-sell its services more effectively. The Approach: Twine’s deterministic TrueData was utilized to pinpoint Cord Cutters and Traditional Cable Subscribers based on the apps downloaded on their devices. The data was then pushed … Read More