Driving Holiday Spending Success in 2020

The Holiday Season is rapidly approaching – and not a moment too soon! For retailers and the brands they stock, 2020 has been the most challenging year ever, and so much is riding on how they perform during their busiest season. In our conversations with these companies, they’ve told us that they’re trying to retain share of wallet as they … Read More

Study Reveals Our ML Algorithms Are Significantly More Predictive Under COVID

Understanding and predicting consumer behavior accurately is the holy grail of marketing. When you can better predict consumer behavior, you can target audience segments more precisely and effectively drive up ROAS.  But who can feel comfortable predicting consumer behavior in a pandemic – when virtually all consumer behavior has been disrupted? If you can’t be sure of your base assumptions … Read More

How Coupon Apps Can Capture Growth In The COVID Era

It’s hard to believe, but it’s been 12 years since Groupon was launched – and since then, coupon apps have become a growing, vital, and hotly-contested market. In fact, the nine coupon apps we focused on for this story are responsible for a collective 53 million downloads on Android alone. As the pandemic continues to disrupt brick-and-mortar and online retailing, … Read More

In-App Contextual Advertising In An IDFA-Less World

With the iOS 14 announcement, a lot of app publishers are fretting about their revenue. When cookies were deprecated on Safari, publishers saw monetization rates drop well below 50%. For most smaller app publishers, life without IDFA will be the kiss of death. Larger publishers may have the resources and the scale to weather the storm. With addressability becoming less … Read More

Understanding Shoppers Under COVID: A Tale Of Two Retailers

As consumers have adapted to life under COVID-19, we decided to analyze shoppers using two representative retail apps to gauge the impact of COVID-19 over time – and to see if consumer behavior under COVID could enlighten how you craft your go-forward strategy. We chose to analyze customers of two essential retailers who offered both offline and online services during … Read More

How Will iOS 14 Impact Agencies?

Another summer, another WWDC … another Apple privacy iOS announcement! This time Apple has unveiled its next step in the consumer privacy journey. While “Limited Ad Tracking” (LAT) had its day in the sun, Apple has chosen to go one step further. Now they have created a process that will mask the IDFA until a user explicitly opts in, unlike … Read More

How Will iOS 14 Impact Mobile App Publishers?

Publishers have faced an unprecedented series of disruptions recently. First, desktop and mobile web publishers were disrupted with the elimination of third-party cookies by Apple’s Safari, Firefox, and finally Google’s announcement that Chrome will retire third-party cookies in 2021. With Apple’s announcement of iOS 14 at WWDC on June 22nd, mobile publishers will now have to deal with a less … Read More

TrueData’s Target Outcome Modeling Just Got More Powerful

Our Machine Learning Platform 2.0 is now live with GPS visitation data of 150 million active users! Now, you can not only understand your customer’s commercial footprint (as introduced in our previous post) but more importantly, predict and target those who are most likely to visit your stores and/or get them to download your app. Need proof? Here’s a case study … Read More

A Complete Platform for Growth

What do we mean when we say TrueData is a “growth platform”? We help brands, mobile publishers, and agencies accelerate growth in three ways: 1) by unlocking more value from first-party data; 2) by building deeper customer and competitor insights; 3) by delivering machine-learning audiences that are guaranteed to deliver ROI. Let’s take a closer look at how all the … Read More

Health and Fitness Under COVID: Who’s Flexing Their Muscles Now?

The coronavirus lockdown has forced gyms and fitness studios to shutter – and now, both the fitness industry and consumers are seeking new paths forward. We were able to discover where the market is headed – without breaking a sweat – by analyzing a group of health and fitness apps that specialize in activity tracking, online training, meditation, and diet … Read More