TrueData’s Target Outcome Modeling Just Got More Powerful

Our Machine Learning Platform 2.0 is now live with GPS visitation data of 150 million active users! Now, you can not only understand your customer’s commercial footprint (as introduced in our previous post) but more importantly, predict and target those who are most likely to visit your stores and/or get them to download your app. Need proof? Here’s a case study … Read More

A Complete Platform for Growth

What do we mean when we say TrueData is a “growth platform”? We help brands, mobile publishers, and agencies accelerate growth in three ways: 1) by unlocking more value from first-party data; 2) by building deeper customer and competitor insights; 3) by delivering machine-learning audiences that are guaranteed to deliver ROI. Let’s take a closer look at how all the … Read More

Health and Fitness Under COVID: Who’s Flexing Their Muscles Now?

The coronavirus lockdown has forced gyms and fitness studios to shutter – and now, both the fitness industry and consumers are seeking new paths forward. We were able to discover where the market is headed – without breaking a sweat – by analyzing a group of health and fitness apps that specialize in activity tracking, online training, meditation, and diet … Read More

Insurance Battlefield: Champions vs. Challengers

Insurance was a fairly staid business before Flo, the gecko, and faux sports agent Gabe Gabriel hit the airwaves. Now your insurance preferences may have more to do with the kind of comedy you prefer than any product or service differentiation. However, mobile data can help us understand the nuanced differences among insurance company customers. In this corner, you have … Read More

Retail and Delivery: How You Can Profit by Getting Consumers What They Need

The global pandemic has created once-in-a-lifetime challenges for many businesses – most notably, brick-and-mortar retailers. However, the situation is also opening new opportunities for growth. We decided to seek them out. How bad is it? We did a footfall analysis using GPS location visitation data from 2/1 to 3/28, the time period that captures the pandemic outbreak. The location data … Read More

Video Conferencing Solutions: Who’s Using What and Why?

We’re all expecting more from video conferencing solutions now that we’re relying on them for so much of our daily business interactions. But do different audience segments prefer certain solutions over others?  We analyzed six leading services to uncover answers: Skype, Zoom, Cisco Webex, GoToWebinar, GoToMeeting, and Adobe Connect. We began by comparing the relative growth of these apps since … Read More

COVID-19: Reinvigorate Your Growth By Nudging Offline Users Online

COIVID-19 has had a negative impact on brands that are heavily dependent on their physical locations. These brands are trying to pivot their businesses and move to delivery or online. Here we present our analysis and solution for these companies. Hopefully we are helping do our part. Only 5% of customers we saw at these QSRs own the restaurant’s app. … Read More

Shelter-In-Place Audio Streaming Brand Competitive Analysis

COVID-19 changed audio streaming behavior in multiple ways, from the services and devices people use to the content they stream. Here is a TrueData summary of some interesting trends we unearthed with our platform across some popular streaming apps: Deezer, Tidal, TuneIn, iHeartRadio, Castbox, Stitcher. Which App is Getting the Biggest Share of Category Growth? In this app growth analysis … Read More

POI Audiences Now Live In The Platform

We’re very excited to announce that you can now build Point-of-Interest (PoI) location-based audiences in the TrueData Mobile Intelligence Platform. This feature is powered by TrueData’s deterministic GPS location graph of over 130MM monthly active US users mapped to over 5.4MM points of interest. This brand new platform feature allows you to unlock powerful mobile signals to scale your growth. … Read More

Mobile data shows just how regional coffee brands really are

We know coffee enthusiasts are typically loyal to specific brands, but what can mobile data reveal about these brands’ marketing reach? Our analysis of three coffee retailers, Starbucks, Coffee Bean & Tea Leaf, and Caribou Coffee, shows that while some brands appeal to certain age groups or gender, coffee customers may be engaging with brands that speak to their regional … Read More