TrueData Market Research: We Profiled Six Mom-Related Apps

Mother’s Day is almost here, so we decided to shed some light on how moms use their mobile devices for child development, entertainment, and family management tasks. We profiled six apps popular with moms – The Children’s Place (Retailer), PBS Kids Video, Kinedu (Child Development), Baby Pics, Cozi (Family Organizer), and Verizon Smart Family (Family Locator) – to see what … Read More

Moms, Dads, Grads, And More: Targeting Ideas For Your Seasonal Campaigns

Are you planning marketing campaigns for the spring and summer? Looking to expand your reach beyond the usual demographic categories? At Twine, we’re excited about the unique targeting opportunities made possible by our App Install Data. An App Install Profile is a snapshot of the complete set of apps a user has on their mobile device; unlike a traditional mobile … Read More