TrueData Market Research: We Profiled Five Summer Activities Apps

Now that we’ve entered the best season of the year – summer – we thought it would be a good time to see how people are using their mobile devices for summer activities. We profiled five summer activity-related apps: Chimani National Parks,, Disneyland, Fandango, and Google Trips to see what our mobile intelligence reveals about what folks do for … Read More

TrueData Market Research: We Profiled Six Mom-Related Apps

Mother’s Day is almost here, so we decided to shed some light on how moms use their mobile devices for child development, entertainment, and family management tasks. We profiled six apps popular with moms – The Children’s Place (Retailer), PBS Kids Video, Kinedu (Child Development), Baby Pics, Cozi (Family Organizer), and Verizon Smart Family (Family Locator) – to see what … Read More

TrueData Market Research: We Profiled Five Top Home Improvement/DIY Apps

In the spirit of Spring, we thought we’d shed some light on how mobile customers engaged with some of the most iconic springtime activities: home improvement, DIY projects, decorating, and gardening. So we profiled four top apps that center around these activities – Home Depot, Michaels, Groupon and Houzz – to see what our TrueData analysis could reveal about these … Read More

Stories of Success: App Scores 22% Lift In Installs

The Challenge: a top-3 Fantasy Sports App needed to drive app installs. The NFL season was about to start and the campaign had to be turned around in less than a week. The Approach: TrueData media planners created a custom audience of NFL fans, made up of people who have NFL-related apps installed on their mobile phones. The Result: The … Read More

TrueData Market Research: TrueData Profiles 5 Top Basketball Apps

We concluded that not all basketball fans are created equal, and came across some real surprises in our TrueData analysis. Can you guess which app has the highest ratio of female users? Or how about which app has the highest number of users who speak a language other than English or Spanish? Check out some of our findings below: DraftKings … Read More

Stories of Success: It’s Love At First Bite, Twine Earns 920% QoQ Investment

The Challenge: A Fortune 50 retailer wanted to promote awareness of its new online grocery app among a fiercely competitive delivery market. The Approach: Twine’s TrueData was used to target the retailer’s current customers to entice them to try the grocery service, and was also used to target the “food/drink delivery” category of apps to reach consumers who are heavy … Read More

Stories of Success: Be Still Our Hearts, Twine Delivers Double-Digit Lift

The Challenge: A top-3 national broadcast network had its heart set on reaching two distinct segments, Cord Cutters and Traditional Cable Subscribers, in order to upsell and cross-sell its services more effectively. The Approach: Twine’s deterministic TrueData was utilized to pinpoint Cord Cutters and Traditional Cable Subscribers based on the apps downloaded on their devices. The data was then pushed … Read More

TrueData Market Research: TrueData Profiles 5 Top Dating Apps

It’s that time of year again. Love is in the air. And now more than ever (sadly), romance is mediated by our mobile handsets. So what does TrueData tell us about the profile of the top dating app users? You will fall in love with the insights we have drawn across Bumble, Tinder, Match, Zoosk, and OKCupid – you can … Read More

Stories of Success: Twine delivers 2,000% lift

The Challenge: A Forbes top-10 delivery-based retail chain was experiencing a 6.1% decline in same-store visits, and sought to drive more in-store traffic via mobile marketing. Via The Trade Desk DSP, the retail chain tested +20 data partners, including Twine. The Approach: Using data from +450 apps, we provided performance-based audience bundles to accurately target predominantly male mobile users interested … Read More

TrueData Market Research: Twine’s Retail Intelligence Report

As a leading provider of mobile audience data and analytics, Twine performed an industry analysis on five of the top retailers that compares users’ demographics, app install, device ownership and much, much more. Our research reveals insights for potential targeting and growth opportunities, and tons of other valuable takeaways for marketers. Access to the full Retail Intelligence Report is available … Read More