What Does Truth Mean to You? Here is What it Means to Us.

Our vision is to be the arbiter of Truth in Data, and our new name, TrueData, fully reflects that vision. Truth may mean a lot of different things to different people, but here is what it means to us.   Truth in Data There are a lot of ways to build digital data sets. Most data companies cut corners, and … Read More

Fall Campaign Planner: Snag Black Friday & Cyber Monday Retail Shoppers

Last year more than 174 million Americans did their shopping between Black Friday and Cyber Monday, spending over $58 billion on a combination of online and in-store purchases. And while mobile shopping is at an all-time high, research by the NRR reveals that about 60% of holiday consumers say it’s the shopping experience that matters: they’re looking for special events … Read More

Mobile Data Primer: The GDPR

If you work anywhere even remotely adjacent to digital data right now, then you have likely heard the letters “GDPR.” Also known as the General Data Protection Regulation, this is a set of European Union (EU) rules around how users’ personal data must be collected, stored, and shared, and it goes into full effect on May 25, 2018. And even … Read More

Mobile Data Primer: Demographic Data

(Cross-posted from Medium) Of all the data sets we’ve talked about in our Mobile Data Primer Series, demographic data (or demo data) is probably the easiest for marketers to understand. Incorporating basic descriptors like age, gender, and language, it is the the foundation of all targeting and tends to be the first kind of data people use when they are … Read More