About TrueData

TrueData was founded in 2013 with the goal of helping marketers leverage the next generation of insights and targeting unlocked by smartphone technologies.

Our Mission 

TrueData’s mission is to empower growth champions by delivering data solutions that are accessible, actionable and True. It is that simple: we want to help you grow. And we have proven we can do it with dozens of well recognized brands. Our formula is simple:

  1. We don't cut corners on data quality or privacy, ever. That’s the True in TrueData.
  2. We start with the assumption that your data is the best data in the world. We just help you digitize it and decode it against our data.
  3. We provide an intuitive and powerful data platform for you or anyone in your company to analyze your customers or competitors across hundreds of dimensions.
  4. We leverage data science to build and recommend TrueData audiences that help you test your way to growth. We will deliver your first test plan and walk you through it, and we will deliver the data anywhere you buy your ads.
  5. Our pricing is not opaque. It is simple, fixed-rate, and fair. We want you to capture the upside on the success our data solutions help create. We know that if we do that, you will stick around.

We want your growth mission to be ours. So let’s do this thing. Schedule some time to get to know TrueData better.

Our Team

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Elliott Easterling | Co-founder & CEO 

Elliott brings over 20 years of data-driven marketing experience to TrueData. Elliott most recently was founder and CEO of Red Bricks Media, a full-service digital marketing agency which he grew into an INC 500 company with offices in New York, San Francisco, and Hong Kong.  Prior to those roles he headed sales and account management at Digital Impact (now Acxiom Digital) where he managed 60% of revenue and handled accounts like HP, Fidelity, Dell, and Palm. Elliott has an MA from UCSD in International Affairs and a BA from Amherst College.

Scott Conine | Chief Operating Officer

Scott has over 20 years of experience at high-growth companies ranging from startups to those with revenues exceeding $100M. He was most recently the COO of Rise Interactive, a data-driven digital marketing agency, where he oversaw the growth of the business from inception to acquisition. Prior to that, Scott was the CFO at JFC Automotive Group and the founder of VINE Entertainment, an entertainment digital marketing agency. He earned a bachelor’s degree in business administration from Baylor University.
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Will McGivern-Smith | Chief Product & Strategy Officer

Will brings over 10 years of digital experience to TrueData, with an emphasis on desktop and mobile activation, optimization, and analytics. Prior to joining TrueData, Will worked at Nielsen Catalina Solutions for five years, shaping and growing a diverse set of functions including Data Science, Product, Business Development and Sales. Will holds a BA in Economics from Carleton College, and an MS in Predictive Analytics/Data Science from Northwestern University.

Susan Mandell | Vice President, Sales

Susan’s distinguished career in media sales has taken her from radio to traditional digital publishers to mobile platforms. Prior to joining TrueData, Susan was a VP at 140 Proof, where she grew the largest book of business in the firm. Earlier, she launched the youth division of Gorilla Nation Kids & Teens in the Midwest. Susan holds a bachelor’s degree in communications from the University of Illinois.
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Jon Durkee | Vice President, Publisher Development

Jon has spent the past decade focused on business development and partnerships for early-stage technology and data ventures. Prior to joining TrueData, he helped Legendary Entertainment drive digital marketing for other major film and television studios. He also headed BD and partnerships for Fevo, an enterprise ticketing and payment technology, managing clients including the New York Yankees, Live Nation, and Madison Square Garden. Jon has a BA in Mathematics & Economics from Wheaton College.

Levon Karayan | Vice President, Engineering

Levon brings over 25 years of technical delivery and innovation to enterprises large and small. At Disney Studios he built and led the central data services team and championed the first-use public cloud infrastructure for production. He also led teams at Yahoo, UberMedia (where he was the first employee), Vivendi, Vendare, and iExchange and has served in multiple advisory capacities to a large school board. He holds a Bachelor of Science in Computer Engineering and Computer Science from the University of Southern California.
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Our Team

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Elliott Easterling | Co-founder & CEO 

Elliott brings over 20 years of data-driven marketing experience to TrueData. Elliott most recently was founder and CEO of Red Bricks Media, a full-service digital marketing agency which he grew into an INC 500 company with offices in New York, San Francisco, and Hong Kong.  Prior to those roles he headed sales and account management at Digital Impact (now Acxiom Digital) where he managed 60% of revenue and handled accounts like HP, Fidelity, Dell, and Palm. Elliott has an MA from UCSD in International Affairs and a BA from Amherst College.
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Scott Conine | Chief Operating Officer

Scott has over 20 years of experience at high-growth companies ranging from startups to those with revenues exceeding $100M. He was most recently the COO of Rise Interactive, a data-driven digital marketing agency, where he oversaw the growth of the business from inception to acquisition. Prior to that, Scott was the CFO at JFC Automotive Group and the founder of VINE Entertainment, an entertainment digital marketing agency. He earned a bachelor’s degree in business administration from Baylor University.
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Will McGivern-Smith | Chief Product & Strategy Officer

Will brings over 10 years of digital experience to TrueData, with an emphasis on desktop and mobile activation, optimization, and analytics. Prior to joining TrueData, Will worked at Nielsen Catalina Solutions for five years, shaping and growing a diverse set of functions including Data Science, Product, Business Development and Sales. Will holds a BA in Economics from Carleton College, and an MS in Predictive Analytics/Data Science from Northwestern University.
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Susan Mandell | Vice President, Sales

Susan’s distinguished career in media sales has taken her from radio to traditional digital publishers to mobile platforms. Prior to joining TrueData, Susan was a VP at 140 Proof, where she grew the largest book of business in the firm. Earlier, she launched the youth division of Gorilla Nation Kids & Teens in the Midwest. Susan holds a bachelor’s degree in communications from the University of Illinois.
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Jon Durkee | Vice President, Publisher Development

Jon has spent the past decade focused on business development and partnerships for early-stage technology and data ventures. Prior to joining TrueData, he helped Legendary Entertainment drive digital marketing for other major film and television studios. He also headed BD and partnerships for Fevo, an enterprise ticketing and payment technology, managing clients including the New York Yankees, Live Nation, and Madison Square Garden. Jon has a BA in Mathematics & Economics from Wheaton College.
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Levon Karayan | Vice President, Engineering

Levon brings over 25 years of technical delivery and innovation to enterprises large and small. At Disney Studios he built and led the central data services team and championed the first-use public cloud infrastructure for production. He also led teams at Yahoo, UberMedia (where he was the first employee), Vivendi, Vendare, and iExchange and has served in multiple advisory capacities to a large school board. He holds a Bachelor of Science in Computer Engineering and Computer Science from the University of Southern California.

Our Board

Jodi Sherman Jahic

Jodi, a partner at Aligned Partners, has been investing in early-stage technology companies for 18 years and is a noted wireless technology expert. A meticulous designer of market strategies and a fierce ally of entrepreneurial founders, Jodi is recognized for her thought leadership in go-to-market strategies for early-stage companies. Prior to co-founding Aligned Partners in 2011, Jodi led the wireless sector for Voyager Capital and was co-founder and Managing Director of SCG, a pledge fund headquartered in San Francisco focusing on capital-efficient investments. She holds degrees from Pomona College and Northwestern University, and is co-author of a 2007 book on venture capital investing.

Jorey Ramer

Jorey is founder and CEO Super, a service that provides care and repair for people’s homes. Previously he was founder & SVP Emerging Business at Jumptap, acquired by Millennial Media (NYSE: MM), and the co-founder of two business units and a spin off company of Trilogy Software, one of the world’s largest privately-held software companies. Jorey graduated with a computer science & engineering degree from MIT and is the first-named inventor of over 85 issued US and Korean patents in the area of mobile advertising.

Scott Swanson

Scott Swanson is the co-founder of Aki Technologies, a mobile advertising technology that deciphers mobile mindset to ensure more appropriate and effective delivery of advertising on mobile devices. Scott’s previous roles include President of Global Advertising Sales for Opera Mediaworks, CEO and co-founder of Mobile Theory and 47 Media, and VP & GM of Glam Media. He is a regular contributor to various trade publications including Mediapost, iMedia, and Digiday.

Our Advisors

Ian Sobieski

Ian is the leader of the Band of Angels, a group of high-net worth individuals who were also former officers or founders of many of the high technology companies that made the Silicon Valley famous. Ian has been a founding partner of three Band related seed venture funds totaling $65M in capital, and a partner at a $120M early stage venture fund. He is currently helping invest the Band Acorn Fund, which backs entrepreneurs who have the strategy of building profitable companies or exiting on the sole investment of the fund. Ian is also a frequent speaker, lecturer, and commentator in entrepreneurship and startup issues in the Silicon Valley and nationally and the author of a dozen technical publications.

George Spencer

George is the founder of Seyen Capital, a Chicago-based venture capital fund. He has been in the venture business since 1990. Recent past exits include Cbeyond, Synchronoss, SPS Commerce, Borderfree, Knightsbridge, and Convio. Current investments include DataCubes, PowerPost, Cybera, Go Health, and Knowledge Hound. He has a a BA from Amherst College and an MBA from The Amos Tuck School at Dartmouth College.

Matthew Greitzer

Matt is co-founder and COO of Accordant Media, a programmatic media company and one of Inc. Magazine’s 500 fastest growing companies in the US. Prior to co-founding Accordant, Matt was a Vice President at Razorfish where he launched their agency trading desk and ran the global search marketing practice. Matt was named “40 Under 40” by both Crain’s NY Business and DMNews.

Dave Erickson

Dave is the President, CEO, and founder of FreeConferenceCall.com. A VON Innovator Of The Year, he has grown FreeConferenceCall.com into the largest retail brand of collaboration services on the planet. Prior to FreeConferenceCall.com, Dave owned and operated companies in the fields of construction, finance, and technology.