Get More Out Of Your First-Party Data
Today, most brands have a major disconnect between their customers and their digital devices, creating gaps in data and intelligence.
With TrueData, non-technical users can easily onboard first-party CRM data with our intuitive drag-and-drop interface. Our identity graph links your customers to their mobile devices unlocking very effective digital retargeting. These newly created mobile identities can be further profiled against thousands of TrueData attributes, deepening customer understanding.
Real Data Means Real Results
Black box onboarders typically use models and algorithms to map CRM data to mobile devices. But besides costing you a lot, this approach is imprecise and still delivers low match rates.
All the connections in TrueData’s Mobile Identity Graph are generated by real, verified user actions and confirmed by external truth sets. That means higher fidelity, better matches, and superior results for you.
Mobile-First Data Means Swift Matches
Privacy Makes A Difference
Your Data, Your Control
How It Works
TrueData has one of the largest Mobile Identity Graphs on the market, to give you powerful onboarding capabilities.
You Upload Your Data
The onboarding process begins when you upload a list of anonymized or “hashed” emails into the TrueData platform.
TrueData Matches It
Within minutes, our system matches your data to mobile devices using our deterministic identity graph.
You Receive Your File
The resulting match file appears as an audience in the platform which can now be analyzed against thousands of mobile attributes or delivered immediately to any DSP, DMP, publisher, or social platform.