TrueData Market Research: We Profiled Five Summer Activities Apps

Now that we’ve entered the best season of the year – summer – we thought it would be a good time to see how people are using their mobile devices for summer activities. We profiled five summer activity-related apps: Chimani National Parks, Booking.com, Disneyland, Fandango, and Google Trips to see what our mobile intelligence reveals about what folks do for … Read More

TrueData Market Research: We Profiled Six Mom-Related Apps

Mother’s Day is almost here, so we decided to shed some light on how moms use their mobile devices for child development, entertainment, and family management tasks. We profiled six apps popular with moms – The Children’s Place (Retailer), PBS Kids Video, Kinedu (Child Development), Baby Pics, Cozi (Family Organizer), and Verizon Smart Family (Family Locator) – to see what … Read More

What Does Truth Mean to You? Here is What it Means to Us.

Our vision is to be the arbiter of Truth in Data, and our new name, TrueData, fully reflects that vision. Truth may mean a lot of different things to different people, but here is what it means to us.   Truth in Data There are a lot of ways to build digital data sets. Most data companies cut corners, and … Read More