In-App Contextual Advertising In An IDFA-Less World

With the iOS 14 announcement, a lot of app publishers are fretting about their revenue. When cookies were deprecated on Safari, publishers saw monetization rates drop well below 50%. For most smaller app publishers, life without IDFA will be the kiss of death. Larger publishers may have the resources and the scale to weather the storm. With addressability becoming less … Read More

How Will iOS 14 Impact Agencies?

Another summer, another WWDC … another Apple privacy iOS announcement! This time Apple has unveiled its next step in the consumer privacy journey. While “Limited Ad Tracking” (LAT) had its day in the sun, Apple has chosen to go one step further. Now they have created a process that will mask the IDFA until a user explicitly opts in, unlike … Read More

How Will iOS 14 Impact Mobile App Publishers?

Publishers have faced an unprecedented series of disruptions recently. First, desktop and mobile web publishers were disrupted with the elimination of third-party cookies by Apple’s Safari, Firefox, and finally Google’s announcement that Chrome will retire third-party cookies in 2021. With Apple’s announcement of iOS 14 at WWDC on June 22nd, mobile publishers will now have to deal with a less … Read More

Mobile Data Primer: Opting Out of Targeted Ads on Mobile

(Cross-posted from Medium) With a targeted ad experience, we are exposed to ads that can directly align with our needs and interests. However, many users remain concerned about the privacy aspects that such targeting implies. At TrueData, we believe consumers should have a choice about what data they share and with whom. This article, a part of our Mobile Data Primer … Read More

What Does Truth Mean to You? Here is What it Means to Us.

Our vision is to be the arbiter of Truth in Data, and our new name, TrueData, fully reflects that vision. Truth may mean a lot of different things to different people, but here is what it means to us.   Truth in Data There are a lot of ways to build digital data sets. Most data companies cut corners, and … Read More

Mobile Data Primer: The GDPR

If you work anywhere even remotely adjacent to digital data right now, then you have likely heard the letters “GDPR.” Also known as the General Data Protection Regulation, this is a set of European Union (EU) rules around how users’ personal data must be collected, stored, and shared, and it goes into full effect on May 25, 2018. And even … Read More

Twine’s Panel on GDPR Helps Prep App Publishers for The Coming Changes

Are you ready for the General Data Protection Regulation (GDPR)? This new European privacy law will come into full effect on May 25th, 2018, and it is due to have a major impact on the way that businesses collect and share data—even within the US. At Mobile Growth Summit in San Francisco, Twine CEO Elliott Easterling hosted a panel with … Read More