Driving Holiday Spending Success in 2020

The Holiday Season is rapidly approaching – and not a moment too soon! For retailers and the brands they stock, 2020 has been the most challenging year ever, and so much is riding on how they perform during their busiest season. In our conversations with these companies, they’ve told us that they’re trying to retain share of wallet as they … Read More

How Coupon Apps Can Capture Growth In The COVID Era

It’s hard to believe, but it’s been 12 years since Groupon was launched – and since then, coupon apps have become a growing, vital, and hotly-contested market. In fact, the nine coupon apps we focused on for this story are responsible for a collective 53 million downloads on Android alone. As the pandemic continues to disrupt brick-and-mortar and online retailing, … Read More

Understanding Shoppers Under COVID: A Tale Of Two Retailers

As consumers have adapted to life under COVID-19, we decided to analyze shoppers using two representative retail apps to gauge the impact of COVID-19 over time – and to see if consumer behavior under COVID could enlighten how you craft your go-forward strategy. We chose to analyze customers of two essential retailers who offered both offline and online services during … Read More

A Complete Platform for Growth

What do we mean when we say TrueData is a “growth platform”? We help brands, mobile publishers, and agencies accelerate growth in three ways: 1) by unlocking more value from first-party data; 2) by building deeper customer and competitor insights; 3) by delivering machine-learning audiences that are guaranteed to deliver ROI. Let’s take a closer look at how all the … Read More

Health and Fitness Under COVID: Who’s Flexing Their Muscles Now?

The coronavirus lockdown has forced gyms and fitness studios to shutter – and now, both the fitness industry and consumers are seeking new paths forward. We were able to discover where the market is headed – without breaking a sweat – by analyzing a group of health and fitness apps that specialize in activity tracking, online training, meditation, and diet … Read More

Insurance Battlefield: Champions vs. Challengers

Insurance was a fairly staid business before Flo, the gecko, and faux sports agent Gabe Gabriel hit the airwaves. Now your insurance preferences may have more to do with the kind of comedy you prefer than any product or service differentiation. However, mobile data can help us understand the nuanced differences among insurance company customers. In this corner, you have … Read More

Video Conferencing Solutions: Who’s Using What and Why?

We’re all expecting more from video conferencing solutions now that we’re relying on them for so much of our daily business interactions. But do different audience segments prefer certain solutions over others?  We analyzed six leading services to uncover answers: Skype, Zoom, Cisco Webex, GoToWebinar, GoToMeeting, and Adobe Connect. We began by comparing the relative growth of these apps since … Read More

Shelter-In-Place Audio Streaming Brand Competitive Analysis

COVID-19 changed audio streaming behavior in multiple ways, from the services and devices people use to the content they stream. Here is a TrueData summary of some interesting trends we unearthed with our platform across some popular streaming apps: Deezer, Tidal, TuneIn, iHeartRadio, Castbox, Stitcher. Which App is Getting the Biggest Share of Category Growth? In this app growth analysis … Read More

Mobile data shows just how regional coffee brands really are

We know coffee enthusiasts are typically loyal to specific brands, but what can mobile data reveal about these brands’ marketing reach? Our analysis of three coffee retailers, Starbucks, Coffee Bean & Tea Leaf, and Caribou Coffee, shows that while some brands appeal to certain age groups or gender, coffee customers may be engaging with brands that speak to their regional … Read More

What can device language settings tell us about retail customers?

Assuming your best customers only speak English can greatly limit your growth. Ahead of the busiest shopping season of the year, we took the language lens to six major retailers: three multichannel brands (JCPenney, Famous Footwear, and Forever 21) and three online-only brands (Zappos, Shein, and Stitch Fix) to explore how these retailers are doing with Spanish-speaking consumers. We analyzed … Read More