A major neobank wanted to reach Gen Z who recently opened a bank account to promote its new credit offering.
Working off a recent customer file, TrueData’s machine learning engine identified a hit list of high-propensity targets. The data was then activated across a range of social media channels producing stellar results.
Outperformed KPIs by 36% overall
Outperformed first-party lookalike audience by 10%
Unearthed insights they never knew about customers