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Growing ‘The Bank for Modern Life’

Challenge

A major neobank wanted to reach Gen Z who recently opened a bank account to promote its new credit offering.

Approach

Working off a recent customer file, TrueData’s machine learning engine identified a hit list of high-propensity targets. The data was then activated across a range of social media channels producing stellar results.

Results

   Outperformed KPIs by 36% overall

   Outperformed first-party lookalike audience by 10%

   Unearthed insights they never knew about customers

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